Attracting the algorithms of Google, Yahoo and Bing enables the websites to pull in customers. It is believed that Americans tap search engines almost 12 billion times a month to locate products, services and information. Normally, the web users do not wander past the first ten search results. The art of breaking into those top ranks is called “Search Engine Optimization”. This requires plenty of activities from posting fresh content on the site to ensure search keywords are included. These guidelines help but as the algorithms evolve constantly, the site should also update itself regularly to retain the top rank.
In the web content, video plays a major role and are rewarded by search engines as customers return to websites which have quality content and consider these websites trustworthy. Lists are also popular as readers appreciate them while bloggers refer to them and link them. Search crawlers also score lists highly. A list generates enormous quantity of blogs and tweets as they are easy to comprehend. Running websites in multiple languages is another good idea as translation tends to increase web traffic which can be shared amongst readers globally. Certain content types need to be read perfectly and require human translation for registration in search engines. The other factual and statistic related content can be translated by the program.
Entertaining content should have a title and tag. Phrases should be emphasized instead of words. An example being a person who needs to learn embroidery would access the right content when the individual searches for “how to embroider video” than merely using the word “embroidery”. The title of the video should be accurate inclusive of the entire phrase and should be tagged along with few relevant keywords. Organizing and packaging the web address in a specific manner also plays a key role. The files need to be accommodated in distinctly labeled directories. When files are inserted in any obvious location, it makes it easier for search engines to locate them rather than keeping the files in a root directory or under the generic “directory A”. Embedding the videos in the pages of the website allows them to play seamlessly as part of the site and not as singular files that viewers need to download into their computers.
“You Tube” video has made this process easy with code that can be inserted as a copy in the website. By including a “sharing function” on the site, the web audience can easily share the videos resulting in increase in their popularity and attractiveness to search engines. The videos act as a brand ambassador of the products and services offered by the website. It also helps in generating a general buzz and develops quality inbound links to the website. As different websites load at different speed, page speed happens to be a search ranking tool. Search engines love a nimble website and efforts should be taken to load the site faster than others. A simple method is to use Google Page Speed Plug-in for Firefox browsers. After installation of the Plug-in, the home page can be served while the “Validator” tool rids the code of inelegant programming loops. Other speed boosters compress the website files.