Local Search Engine Optimization For Better Revenue

Mandira Banerjea, Staff Writer

Date: 11-Aug-2010


Local search engine optimization offers training modules for improving a client’s website ranking, traffic volume and profits. It covers a wide variety of topics ranging from keyword research, link building, site designing, placement of PPC ads, tracking conversions and many more of such activities. It also provides insights into an exclusive interactive community forum along with various money-saving tips. Local search engine optimization solves hard optimization problems. The local search algorithm moves from solution to solutions before the optimal solution is reached or before the time bound elapses. Some of the problems where local searches are applied are:


01)      Vertex cover problem where the solution is the vertex cover of a graph, and the target is to find the solution with a minimal number of nodes.


02)      In the traveling salesman problem, a solution is a cycle which contains all nodes of the graph where the target is to minimize the total length of the cycle.


03)      In the Boolean problem, a candidate solution is a truth assignment where the target is to maximize the number of clauses, and the final solution is of use only when it satisfies all the clauses.


04)      The nurse scheduling problem where the solution is an assignment of nurses to shifts with satisfied establishment constraints.


05)      The “K-medoid” clustering problem and other related facility located problems for which local search offers the most valued approximation ratios.


The problems are formulated in terms of search space and target in different manners. The local search engine optimization search algorithm begins from candidate solution and moves up to the neighborhood solution. There is the possibility of this occurrence when the neighborhood relation is defined on the search space. The same problem may have multiple different neighborhoods, which are defined on it. Basically, all candidate solutions have more than one neighbor solution. The choice of selecting one to move is considered only for using information about the solutions in the neighborhood and this is termed “local search”.


When the choice of the neighborhood solution is performed locally, it maximizes the criterion and is termed as “hill climbing” in local search engine optimization. The termination of local search is based on a time band. Another popular choice is to terminate when the best solution found by the algorithm does not find favor in the given number of steps. It is generally observed that local search algorithms are incomplete algorithms as the search may stop, even if the best solution found by the algorithm is not optimal. This happens whenever the termination is due to the impossibility of improving the solution since the optimal solution lies far from the neighborhood of solutions crossed by algorithms.


Getting people to come to the web site is only half the battle. Once they arrive, care has to be taken to be certain that fresh and engaging content is continuously served. Content writing is a skill and search engine management offers simple tips and insights to assist clients to rejuvenate their content to gain better search engine rankings and higher conversion rates. The practical advice provided by search engine marketing campaigns on web sites ensures leads, sales and sign-ups. It also teaches how to define conversion points and then focus on their improvement. The immense importance of a link system cannot be refuted in on-line marketing strategy. Search engines use links as a way to determine how valuable and relevant the site is as people use links to move from one site to another. Building quality links from relevant sources goes a long way toward improving website’s search rankings that can also drive valuable targeted traffic.


Such local search algorithms are applied widely to various tough computational problems. Few examples of local search engine optimization algorithms are Walk SAT and the 2-opt algorithm for TSP. For specific problems, it is advisable to create a neighborhood which is usually large and exponentially sized. This appears to be the best solution within the neighborhood as it can be found efficiently and are referred to as “large scale neighborhood search algorithm”.

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