Logos are an image, mark or emblem that symbolizes the company brand. Logos help to aid company awareness and instant public recognition.
Logos come in many forms. Usually a logo is purely graphic, in the form of a symbol, illustration or picture. Logos can also take the form of simply the company name with unique typography.
Logos serve as a very important part of brand recognition for any company of any size. Creating and designing a logo, however, is harder than it may look. Logos not only need to look sharp and unique, they must also serve to represent company’s personality and philosophies. Because of the many components involved in coming up with a good logo, creating one may be a time-consuming but worthwhile practice.
There are several other components that are needed to create a great logo:
- Know what you want
Make sure you clearly communicate with your Logo designers what you want from your logo. What colors and style font do you think fits well with your own company’s style? Careful, however, that your logo doesn’t too closely match that of an existing logo.
- Make the logo visually striking
Once you know what the basic design will be, you must make sure it’s visually appealing and strikes the eyes in just the right ways. Even the simplest designs can get this done. A boring-looking logo that lacks dynamic colors may very well be forgotten by your audience.
- Make it original
A logo is meant to establish a company’s unique identity, which means the logo itself must also reflect this unique entity. Nobody wants to be compared closely to another company (favorably or not), and just by having similar-looking logos, you may be at risk of having your audience make undesired associations with different companies. Granted, you can have one or two elements in common with other logos, and you can certainly look around for inspiration. Just make sure you don’t get a little “too” inspired by already-established brands.
- It should communicate the right message
A logo that communicates a message that clashes with the company’s philosophy could be disastrous for your public relations efforts. A logo of an illustrated circus monkey for a criminal law firm may not communicate the most fitting message about the law firm, for instance. Even if your audience doesn’t know what the company does just by looking at your logo alone, the logo should provide the appropriate look and tone for your company. A bottled water company’s logo doesn’t show a picture of bottled water, for instance, and a book store may not have a pile of books as its logo. You just need to be less literal and more creative about your logo, while also knowing what kind of tone and message you want to set.
- Minimal is memorable
A minimal design for your logo is usually the best option. Most famous logos are quite minimalist. Take the Nike logo, for example, or the McDonald’s logo. Both have simplistic designs that are also easy to record in the mind’s eye. Complex logos won’t be as easy to use and may not be as reproducible. Plus, in smaller scale, complex logos won’t have the same impact.
To create a logo that truly stands out and stands the test of time, let the Sticky Web Media team help you create the perfect logo.