Staff Writer: Carolyn Johnson
Top marketing firms in Los Angeles know that Internet users normally don’t stay on websites for very long. This is why it is important that users get the information they need in the brief amount of time they’ll likely spend at your website. Also, the experience of using your website can be just as important as the content – which is also why your website needs to be a no-brainer to use.
You will need to be able to determine whether your website is easy to use – and if it isn’t, how to improve the ease of use.
Take a look at the content of your website. Chances are either you or a marketing team wrote up the majority of the content, yet is the meaning of your content accessible to users?
When analyzing content for your website, make sure the content is easy to understand. Industry jargon and complex concepts only understood by in-field professionals may go way over an ordinary viewer’s head, as any organization involved in marketing in Los Angeles will tell you.
Long-winded blog entries can also spell death to your website’s accessibility. If you need to have long blog entries, break the chunky paragraphs so that they’re no more than six lines in length. Also consider breaking large amounts of information into different blog entries. Users generally find it difficult to take in large amounts of information at once.
Another feature you need to look at in figuring out whether your website stands the test of usability is the design and layout. A big challenge for business owners, web designers and professionals of search engine optimization California is how to reformat a website for newly emerging platforms, such as tablets and mobile devices. One emerging technology that helps with this common problem is called a “responsive design,” which allows your website to automatically reformat the page to different platforms.
The final determination of your site’s user-friendliness is to run a few performance tests. Just because you have “X” amount of visitors to your site, doesn’t mean they know how to use it. By testing your site, you will get real data and stats as to how your usability stacks up.
Running a web analytics program on your website will measure and report user activity, such as on which pages users spend the most and least time, where and when visitors leave, and other stats that will allow you a clear image of which pages are working and which aren’t.
If you have the resources, you can launch performance tests by recruiting a test group or focus group to try out your site. Have the test subjects perform simple tasks on your website and measure how long it takes them to do it. Take note of their feedback and what hurdles they need to go over to use your site.
If you have determined that your website is not easy to use, consult web design or marketing professionals to get you on the right track. An easy-to-use website will improve the user experience and make them want to come back for more.