Staff Writer: Carolyn Johnson
Marketing jobs in Los Angeles CA aren’t what they used to be, particularly in the department of brand management. Thanks to the ubiquitous nature the internet, a negative customer experience can be published and get around lie wildfire.
In the days before the internet, word of mouth could only get so far, so brand management wouldn’t be as big an issue unless your misdeeds made local or national news. Now the world is receptive to the rants of one customer who holds a grudge against your company. Your brand image and online reputation is thus very important to consistently maintain. It’s also important to know how to respond to instances of negative comments and reviews on the Internet.
If your brand name and image are tarnished thanks to internet rants, it can severely prevent your company from making some vital business. Marketing your products and services, for example, is tough to do when your Google rankings drop as a result of negative press. This also makes it difficult to sell your product when demand for it goes down.
You could be doubly in trouble if your own employees lose respect for your company in the fall-out; they may even quit and seek employment at your competitor. When all these factors are in play, it makes raising vital capitol for your business much more difficult, even impossible if you don’t quickly repair your image.
Having a clean online image is important, which is why you should be monitoring your online presence constantly or consider hiring a marketing consulting Los Angeles. You can start your tracking online by identifying common phrases associated with your company, such as your company name, brand and product names, employee names, as well as your mottos and taglines.
When looking through these phrases on Google, also try typing in words with negative connotations, such as “Company X sucks,” or “ripoff,” “scam,” and others. You can also try this same process for your competitors and by plugging in industry keywords.
You can consistently monitor your brand manually, or you can use various online brand name tracking tools to do the work for you. Google Alerts, for instance, will email you every time the phrases you entered is used in web searches. You don’t need to overdo it with the monitoring and instead set aside a specified time in the day to monitor.
One of the most effective measures to halting negative press it to constantly create a positive image via a public relations firm. Publish high-quality, informative content on both your website and other sites, and the good will often outweigh the bad.
When your monitoring tools pick up your phrases in the context of a review or comment, assess the sentiment and ask yourself how important it is to the reputation of your company to respond to the complaint. You should set in place an acceptable turnaround time for responses that are of a certain level of risk for your company’s reputation. Always be professional in your responses, never defense or emotional.
A positive brand image can instrumental in keeping your business afloat, as any SEO consultant California can attest to. Knowing how to settle potential harmful matters quickly can put the power back in your hands.