Marketing SEO Company Guidelines For Better Performance

Mandira Banerjea, Staff Writer

Date: 11-Aug-2010


The role of marketing SEO Company is to improve the quality, quantity, clarity and value of readily accessed content in order to enable the search engines to select worthy sites based on their proprietary relevancy indices. The appropriateness of ranking by search engines is determined by marketing SEO Company techniques, which create relevant topic oriented sites that provide accurate information in a clear and easy-to-access mode. Such a method precludes the usage of spam techniques, which artificially inflates the perceived relevancy of poor quality sites. Pages that are informative and contribute to the content usability and facilitate “spidering” of the site by “crawlers” are increasingly rewarded.


Search engine acceptance depends on meeting marketing SEO Company standards which should be unique and appropriate. In general whenever the actions are in compliance with the code of ethics and are accepted by search engines, then these sites would be ranked by search engine algorithms. Nowadays, as every aspect evolves and keeps changing it is prudent to focus on “honest page” search engine optimization than wasting time and effort on sites that would soon be abandoned.


Certain guidelines offered by marketing SEO Company are:


  1. Keywords should be relevant, applicable and complement the page content.


  1. The keywords used in the text should be accepted by search engines inclusive of their          placement and color, etc.


  1. Keyword “stuffing” should be avoided


  1. If the re-direction feature is used, it should improve and enhance user experience. Re-direction technology, whenever used, must display a page where the body content contains appropriate keywords. It should not also alter the URL, affect the browser’s “back button” or display page information that is not the property of the site owner.


  1. Frequent submission of web pages to search engines should be avoided. In general, modification or adding content is good as it improves user experience.


The four main page centric processes used by marketing SEO Company are:


  1. Client site pages are frequently revised or edited.
  2. Man-made pages which is keyword intensive and presents authentic site pages.
  3. Machine-made pages where page content is derived from site content based on keywords and compiled by software tools.

Other quality marketing SEO Company guidelines suggested encompasses not using hidden texts or hidden links, avoiding cloaking, not sending automated queries to search engines, not loading web pages with irrelevant keywords and refraining from creating multiple pages, sub domains or domains with duplicate content. A majority of the marketing SEO Company suggestions are classified under design and web content guidelines, technical guidelines and quality guidelines.


Internet SEO experts explain ways of setting up a site search program. By hooking on to Analytics program it is possible to identify what exactly visitors are looking for in the site and how it would facilitate the process of search experience. Some tips on improving ROI by:


  • Identifying, optimizing and pruning the poorly performing keywords for both traffic and conversion driven websites.


  • Setting up conversion tracking.


  • Tweaking bid price.


  • Tweaking keyword negatives.


  • Ad copy.


  • Landing page selection and landing page targeting.


The above are some of the ways of eliminating worst performing keywords.

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