Erin Kilgour, Staff Writer, 8/20/2009
Search Engine Optimization has become extremely important for companies and webmasters alike to improve not just the quantity but the quality of traffic to their sites. SEO is based on the concept that the higher the website ranks in a search result, the more to their site. For this purpose, webmasters use search engine optimization tools to meet the criteria that can make a website successful in search engines. To develop a successful SEO operation, the webmaster and the software developer should have a thorough knowledge of the keywords likely to be used to search the sites and also the way the search engine crawlers would find their website. There are various search engine optimization tools that can be used. Some of the common ones are similar page checker, search engine spider stimulator, back link builder back link anchor text analysis, keyword density checker, backlink summary, redirect check, link price calculator, reciprocal link check, website keyword suggestion, keyword rich domain suggestion tool. These search engine optimization tools are used to guide the search engine spider to your site without being treated as spam or black hat techniques. To get the most out of these search engine optimization tools, a SEO expert will need keyword research tool, search analytics tool, Search Engine Ranking checkers, competition research tool, PPC tool, and link analysis tools. Tips to make optimum use of these search engine optimization tools are easily available online. A well researched and well executed SEO operation can make or mar the success of any website.
Meta search engines are tools that request other search engines to give databases indexed in their results. These results are aggregated into a single list and displayed according to their original source. Meta search engines allow the user to key in the word or phrase they are seeking only once and they can at once access results of several engines at the same time. Meta search engines have come into being as it is opinioned that the World Wide Web is too large a database for a single search engine to search all the information and index it. Also by combining the results of multiple search engines, the Meta search engines can provide a more comprehensive search result. This saves the user the trouble of using different search engines individually to get required information. Some of the very popular Meta search engines are Dogpile, Vivisimo, Kartoo, Mamma, Surfwax, Clusty, Curryguide, Excite, Fazzle and many more. Meta search engines frequently classify commercial search engines. The term Meta search engine is used to describe the prototype of searching various sources of data in real time. Meta search engines do not catalogue the web or compile any physical database; instead the information is created on virtual databases. When a user requests for a specific keyword, the information is passed on to heterogeneous databases and the information received is compiles into a homogenous list containing specific algorithm. No two Meta search engines work alike. Some may request information only from the popular search engines while the others will check newsgroups, lesser known search engines and other databases.
To get a site high ranking on the search engine positioning, search engine optimization techniques need to be evolved. Seeding the search engines with your site links as a search engine optimization technique does not lead to great results. Instead listing your key services and short-listing key client groups can help you take better action on your website to heighten the search engine positioning. Before commencing a full-fledged marketing campaign, chart out the goals you aspire to achieve from the campaign such as increased traffic to the site or receive more meaningful enquiries from the visitors of the site or increase the value of fresh orders. Irrespective of the budget spent on search engine optimization techniques the resultsshould be proportionate to the costs or the marketing campaign will turn out to be a failure. Hence evaluate your business goals by setting a maximum value for every new visitor coming to your site. This should be in terms of estimating what the new visitor is worth to your site and how many visitors you would like to attract to your site. An estimate of these two factors will help you set an upper limit on the cost of the campaign. The next step would be to translate the business definitions into key search words and phrases. You can gain maximum mileage in search engine positioning through well chosen keywords. This is possible by anticipating accurately the key phrases that your potential visitor is likely to use to search for your site. Te have a clear understanding, define what your site is about, characteristics that differentiate it from other similar sites, pinpoint the words that define the content and service of your site, the location, interests of the potential visitors. With a list of keywords and key phrases that defines your site, search them out through search engines and see the results. This way you get to scrutinize the sites of your competitors and chalk out the words that are useful to your search engine positioning.
Use search engine optimization techniques such as:
- Wordtracker and search suggestion tool by Overture, which are chargeable, you can get detailed keyword analysis to help you in raising your search engine positioning.
- A wise tip wouldbe tofirst list out the search words and phrases relevant to your site and then use the above two tools to refine the list. Once this has been done, you will need to structure the contents on your site around these keywords and phrases. An easy way is to have specific pages and sections on your site that clearly define and represent your site’s theme and identify them with the selected key search words. Have a site map that categorizes the pages, title the page with relevant keywords so as to target the search engine crawlers.
- Do not bury the important content too deeply in your site. Navigate links throughout the site such that with a minimum number of clicks the user should be able to browse from one page to another without much difficulty, and still be able to find the relevant content.