Mobile SEO is quite a different creature from your standard SEO ventures. Mobile devices access the internet differently, which requires for a different SEO strategy.
As of 2012, more than 30 percent of all search come from mobile web surfing. Now that’s easier to search and even make purchases on mobile devices, it’s foolish for businesses to not take advantage of this phenomenon and have their site optimized for mobile devices.
In order to build SEO for mobile, one ought to think like a mobile user. There are several facets of mobile SEO usage and development you should consider:
- Use short-trail keyword phrases. Consider the fact that mobile users will generally use shorter tail keyword phrases than standard computer searchers. It’s also been shown that, because of the immediacy and convenience of mobile use, much of the mobile search terms will be local. Mobile users, because they are more willing to type fewer letters, will also more depend on Google Autocomplete feature for search queries. Thus, optimizing your mobile site for shorter tail queries is vital, particularly when optimizing your title tag, meta title and descriptions.
- Create a solid mobile landing page. Mobile sites are limited by the small space of the screen, as well as by the shorter amount of time the mobile user will likely stay on the site. Therefore, while the mobile user is on your mobile site, they should be fully engaged. Make your mobile landing page entertaining. When it comes to developing mobile content, think about what the user wants first, then think about optimizing that page later.
- Social bookmarking. Be sure that your mobile site also has social media integration and bookmarking on every page. Most smartphone and mobile users are connected to their social media apps constantly, so it’s even more convenient to include social bookmarking on your site. Also, thinking about optimization as a social experience first will likely make for a more aesthetically appealing site.
- Make it searchbot-friendly. One important measure in mobile optimizing is to make sure both users and search engine bots will be going to the same version of your mobile site. Otherwise, you’ll get flagged by search bots and sink in the rankings.
- Design pages for the mobile experience. Because of the mobile devices’ small touchscreens, pressing a small navigation link can be unwieldy. Be sure to optimize your mobile site for ease of use. Vertical navigation menus with large buttons will work wonders for a mobile user’s ease of use.
Developing simply a scaled down version of your regular desktop site is not the way to go. Scaling down your desktop site can lead to a cramped navigation experience which will require a visitor to zoom in on links before pressing them.
That said, a mobile-friendly page should also have a link to the desktop site, so that access to all parts of your site isn’t strictly limited. Usually, when a Mobile-optimized website detects a mobile user, it will automatically open the mobile version of its site. However, you can also use a link at the bottom of this page that goes to your desktop page.
An added bonus for mobile users, particularly those operating on a smart phone, is if you add a “click to call” feature on your mobile site. Display your phone number prominently on your website, and a mobile user should simply click on it in order to activate a call.
These are just a few idea to get your site optimized for mobile devices. Your SEO professional at Sticky Web Media offers packages which fully optimizes your site for mobile usage.