There’s the desktop web, and then there’s the Mobile web. To stay on top, you’ll need to take advantage of both.
The mobile web refers to Internet-based tasks that can be accessed and accomplished by a mobile device – whether it be a smartphone or a tablet PC – that is connected to a wireless network.
It’s been estimated that about 70 million Americans access the Web from their mobile device. Your business should take the opportunity to be present on the mobile web in order to tap into new markets.
Unfortunately, your current desktop website is likely not ready for the mobile web. Mobile websites must be formatted in a particular way to better function on the limited space of the mobile device. Simply scaling down your current website just won’t do the trick, as your users will have to zoom in with their touchscreens in order to even press on a link. And who wants to go through that kind of hassle just to click on a link?
Unless you’re fluent with mobile HTML code, you will likely need to shop for a more experienced web designer and SEO professional in order to customize your site for mobile devices.
In the case of mobile devices, according to Cameron Moll, author of Mobile Web Design, content is not king, but context. This means that no matter what great content you have on your current site, it’s next to useless if a mobile user can’t access it. You must then cater to the limitations of the mobile device in order to make mobile-friendly landing pages for your site. Ultimately, the mobile device itself will decide how easy the experience of surfing your site will be.
There are several considerations you should mull over in creating your mobile site:
- You can’t take everything with you. When building your mobile site, you’d probably like it if all the content of your site could be available in mobile. Unfortuately, not all of the content on your desktop site will fit into a mobile site. Instead, include the most important and relevant pieces of content on the front page. This requires putting yourself in the head of a mobile user to determine what a mobile user will be looking for first, which is easier said than done. When you figure out the most important functions in your site that you want to transfer to your mobile development, you can build from there and trim down the site.
- Build utilities apps to promote your content. You can also use utilities or apps on your site that your desktop site would have no need for. For instance, you can have mobile users download a mobile app for your site, or a tool that alerts them of when a particular product is on sale, which can be particularly useful for highly-awaited items in stock.
- Navigational structure. You next step, after figuring out what content will be front-and-center in your mobile site, is the navigational structure. In designing your mobile site, the main goal is to make it readable and easy to use across all mobile platforms. Instead of making users press links for several layers of navigation, present your navigation option all in one vertical list as your main landing page.
These are just a few of the factors you’ll need to consider in creating a mobile site. Sticky Web Media also employs designers that are well-versed in optimized mobile pages.