Initiating the search engine optimization process can be overwhelming but the job becomes easier with the right tools. Some tools like Content Syndication and RSS establishes a site’s credibility and create awareness in the social web. E-Mail marketing providers, building an e-mail database, e-mail frequency, graphics, social media and such technological developments establish credibility and drive traffic back to the site. Today, search engines look more favorably on video content and the guidelines for optimizing video searches are also outlined in the text. The grading and linking tools give an edge to the web client in their search engine optimization efforts.
Re-writing dynamic URLs – This is another factor required for developing search engine friendly sites as the majority of on-line stores, forums and blogs or some database-driven sites have pages with unclear URLs where the general web user can not comprehend the product or article highlighted in the web pages. The robots also find it difficult to understand such unfamiliar and unclear URLs. URLs having incoherent parameters are called “dynamic URLs” while those URLs which can be easily comprehended are termed as “static URLs”. Primarily, the “static URLs” are more user friendly sites and even search engines appreciate them more. Studies have revealed that using “static URLs” have registered phenomenal growth rate in web traffic (an increase of over 20%).
To make URLs appear search-friendly, an .HT Access file, which is a text file, could be used in the websites. This file ensures that search engine robots visit the site as it basically hides the “dynamic URL” behind the search engine friendly URLs. However, writing an .HT Access file should be left to Webmasters as its composition requires special knowledge. Re-writing “dynamic URLs” is another way of making search engine robots visit the site hence, it is advisable to use the URL re-write tools or take assistance from Webmasters.
Site structure is a vital aspect of SEO. Developing a “search engine friendly” site enables the visiting robot to take notes (index) and read all relevant aspects of each page of the website. If the site is designed poorly and does not possess links to all pages then the robots will bypass those pages and only report on what it identifies. Website owners who design their sites with Flash or use images in place of text are invisible to search engine robots as they can not accurately read Flash or the text embedded in the image.
The page structure is the next important aspect. The vital elements on each page require attention and to understand the concept, it is necessary to have a basic knowledge of HTML. This is the language that web browsers and search engine robots / spiders can read and interpret. The Meta keywords and description tags are located in the “Head” section of HTML page. They provide the search engine some “help” in determining what the web page is all about. SEO also depends on the navigability, linking structure as well as proper use of header tags, fonts and colors, etc.