Staff Writer: Katrina Pallop
Date: July 30, 2012
The world of SEO, or search engine optimization, can easily become an impersonal-seeming endeavor. As most SEO business is conducted online, through agencies and freelance workers, human connection can sometimes be scarce. It’s easy to lose track of what’s at the center of all the keywords and link-building. Difficult as it may be, it’s essential to remember the purpose for (and benefit to) businesses large and small through SEO technology, even as it becomes more advanced.
One ambassador to the SEO community (through Google) recently gave some advice about prioritizing when it comes to SEO. Matt Cutts, the ambassador in question, suggested what SEO writers and clients should choose to focus on specific points during the marketing strategy-making process, and surprisingly, they had little to do with traffic regulation.
Some of the things that Cutts focused on, quite apart from getting to be the top SEO company out there, were crawlable content, fantastic URL structure, and making sure that the site in question is extremely reachable. Broken down like this, it almost seems too easy for an SEO marketing company to streamline its efforts for incredible amounts of success. But any sort of search, however fortified it may be, must at the end of the day serve the user—and the same goes for SEO generally.
The reality is that SEO marketing comes with plenty of nebulous nuances, as with any specialty. In that vein, some of the other suggestions that Cutts brought to the table were so simple, they might leave you wondering “why didn’t I think of that?” For example, he recommends focusing on good titles, as simple as that may seem, and thinking long and hard about the keywords that people might apply to the content you are trying to get out there. Ranking signals, interestingly enough, were low on the totem pole of what Cutts seemed preoccupied with as an SEO ambassador. Instead, he kept the focus on doing the best job possible at making the actual, word-for-word copy the most compelling it could possibly be. That, he stressed, is the sort of attention to detail that is really going to make a difference in the long run.
Google does its best to help webmasters conduct their work in the best way possible, for the highest quality product. Tools and services abound to make the webmaster’s job easier, regarding website development and the like. Because there are such specific needs inherent for SEO and search engines generally, the knowledge of how to be very proficient at this sort of work may not be automatically inherent.
Overall, the thing that webmasters and SEOs alike need to keep in mind is that at the heart of it all, under the keyword spinning and link construction, this is a human-based business. There aren’t just a bunch of robots churning out SEO articles the world over. As digitzed as the whole process might be, try injecting a little humanity into the process, and you are sure to reap much better results!