On-Line Interactive Marketing Has Transformed Internet Business

Mandira Banerjea, Staff Writer

Date: 11-Aug-2010


  Social media have transformed the reach of consumers in a new way through on-line interactive marketing. It has become appealing to big business houses. Well known brands are utilizing social media to reach old customers and gain new ones to maintain credibility as well as reputation among consumers. Brands are now able to advertise in multiple languages. This enhances the brand value. On-line interactive marketing does not only work for business interactions but is also a source of networking and communication between people.


This type of marketing can take many forms, including Internet forums, Weblogs, Social Blogs, Microblogging, Wikies, Podcasts, Video and Social Book Marking. On-line interactive marketing focuses on developing and reflecting social relations among people with common interests and activities. They primarily consist of a graphical representation of each web user in the form of a profile, his / her social links, and other diverse information. Facebook and Twitter are few of the most widely used social networking sites worldwide.


Although some of the largest social networks were conceptualized keeping in mind the notion of digitizing real world connections, but most of the on-line interactive marketing networks today are viewed as sites focusing and promoting categories like books and music and other business products or services to community or individuals with shared interests. Generally, interactive networking services permit their users to create a profile for themselves that can be segregated into two broad categories: internal social networking and external social networking.


However, for businessmen who are desirous of reaching out to the targeted audience on these sites requires planning as well as fully comprehending the fine points of on-line interactive marketing sites. When it comes to marketing each facet of one’s profile, care has to be taken to portray the individual’s saleable aspects effectively for attaining the desired results. Many of the numerous features offered by on-line interactive marketing attracts unlimited number of web users who can apply for membership. Prior to becoming a member, it is crucial to weigh the pros and cons of each strategic tactic.


Each social networking site has considerable number of members where the client has the facility to send messages directly to the Inboxes of all the members. Such a capability is a very useful tool as it gives the on-line interactive marketing clients huge customer base and subsequently voluminous web traffic. The basic qualities of any SEO optimized website like good web traffic, target oriented audience and other such factors are found in most of the on-line interactive marketing sites.


They prominently display the primary keywords such as the company’s name that is shown on the first page of search engines. Some social networking sites put great emphasis on advertisement. This is one of the primary ways of converting the targeted audience into buyers. On-line interactive marketing is a very powerful tool provided the Internet marketers know how to use the networking sites effectively. Good website content attracts thousands of free search engine visitors to the site.


On-line interactive marketing shares on-line video and articles that educate informs and entertains people as well as builds a relationship with them. Blogging, another aspect of this type of marketing is also a good place to share content and for optimum results, it is best to create and post new original content on a regular basis. If the content is specifically geared to attract the targeted audience, there are chances of more qualified customers being attracted to the site.


To develop social network through search for increasing web visibility, it is necessary to optimize the following in social media:


  • Content titles.
  • Tags.
  • Categories


The above would assist people who are searching on Google and social network search tools to locate the advertiser’s content and join the network.

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