Mandira Banerjea, Staff Writer,
Pay per click site has developed a unique Internet marketing strategy based on the volume of traffic, user experience and their feed-back. Google Adwords, is volume wise, the most widely used pay per click site with exceptional traffic quality and user interface that is fairly good. Yahoo Search Marketing also enjoys high volume and quality service while MSN Ad Center web traffic is of the best grade as it offers astounding key word phrase tools as part of its advertising package. Some of the other web sites also attract noticeable volume of traffic with geo targeting facilities as well as good customer services.
Pay per click offers Internet marketing options to users. The pay per click placement on the search results page depends on specific key words in return for a specified payment as and when web visitors click on the ad. Besides the top search engines there are others offering pay per click advertising opportunities for developing niche markets specializing in one or more business products or services. The best pay per click optimization tools help in developing visibility and industry standard web site design. Such programs create search engine friendly pay per click site that improves client visibility and provide long term solutions for success in search engine marketing. It has been frequently noticed that most web developers and designers build their pay per click site initially and later concentrate on the visibility factor. This has proven to be a costly mistake as search engines are unable to index and the directory editors, at times, reject such pay per click sites.
The on-line marketing professionals, web developers and programmers should be aware of the pitfalls so as to provide their clients with more effective visibility and traffic through pay per click optimization tools. This includes creating search engine friendly navigation along with a web friendly sales copy and ways on improving the on-line site’s popularity by offering dynamic solutions for creating more traffic. In top pay per click search engines, the most effective web sites are easily identified which enables them to draw important target audience. If web sites are quickly located by search engines, the amount of valued traffic would definitely increase thereby maximizing sales facilitating further openings in business opportunities. Choosing appropriate key words through pay per click programs helps in locating apt key word phrases / words. It also helps in composition of head lines that appear on search result page and a description of products and services along with promotional text.
Advertisers should use Google Adwords pay per click broad match carefully in pay per click sites. Using keyword phrases longer than two words or by using negative matches with broad match is highly profitable. Dynamic keyword insertion in pay per click ad search campaign is highly advantageous for effective ad campaigns. To enhance web traffic, it is advisable to :
- Remove non-relevant keywords.
- Remove group keywords by category and user content.
- Decide the keyword niche that is most competitive.
With a sea of information being provided by the expanding web, users take help of pay per click optimization programs as the basis of their fundamental navigation aid. Yet most pay per click engines have to face the daunting task of selecting from thousands of web pages when answering queries. This leads to search engines favoring pay per click site that is “search friendly”. For web pages to attract top ranking in major search engines and to avoid being blacklisted, it is advisable to stay abreast of the latest pay per click optimization practices. This clearly implies that the pay per click marketing tools has developed the most unique key word phrases which ensure that the site’s key word content matches the customer’s key word searches for a cost effective pay per click campaign. Weighing the options in pay per click placement like geo targeting, tracking, bid price based on click through rate, faster feed-back loops and easier account management helps in attracting newer clients.
Such pay per click programs meet the marketing goals and guarantee optimum results for years but at minimum costs while achieving better recognition by displaying their pay per click site on the primary page of major search engines such as Google, Yahoo and others. A pay per click campaign draws the attention of millions of web surfers at the very key juncture – when they are searching for information on search engines. This marketing tactic increases sales as well as provides further leads by inviting queries from interested web surfers. It allows more exposure while one can control the amount one wants to spend at the same time it effectively tracks their ad campaigns.
The cost structure of pay per click marketing tool is categorized under two segments, either flat rate or bid based. But in most cases, the advertisers are allowed to negotiate and lower their rates when catering to high value contracts with long term potentials. The flat rate model in pay per click is usually a normal procedure of any shopping website where the entire core content is generally paid ads. All bidding for the keyword focuses on the searcher’s geo-location, day and time of search and other related factors like pay per click placement in the web page which are compared among other competitors for determining the winning bidder. In situations of multiple ad spots resulting in multiple winners the pay per click site ranking on the page is determined by the total amount bided for the spot.
The ad receiving the maximum targeted audience is displayed first but factors like ad quality and relevance to target audience also plays a prominent role. Pay per click optimization gives top pay per click placement and targeted traffic while advertising on the Internet. The improved click through rates can be realized for fast results within days at minimum budget. The pay per click optimization programs segregates the overly broad ad groups and eliminates the poorly performing ones and creates compelling and persuasive headlines, descriptions and URLs that attract targeted traffic. This would maintain the pay per click program for an excellent return on investment. Pay per click site optimization for good ranking in the natural listings takes time and is an ongoing process of adding fresh content and building links to ensure that the pay per click placement reaches the top listings in search engines. To achieve this objective it is necessary to create ad copy and pay per click site relevant to the online searchers search term.