Overview On Best Search Engine Optimization Techniques

Mandira Banerjea, Staff Writer

Date: 11-Aug-2010


  Best search engine optimization strategies for improving volume and quality of web traffic through organic or algorithm search results. This approach is quite different from search engine marketing that deals in paid hits. Normally, the higher the website’s search engine ranking the greater is the number of visitors it would receive from the search engine. SEO targets a variety of searches that are inclusive of image search, local search as well as industry specific search. This type of optimization results in a dynamic web presence.


SEO Companyfocuses on client success by interpreting business metrics and delivering insights that help the clients’ businesses to grow and prosper by creating multiple ads, choosing a budget and keywords that relate to the client’s businesses. Web browsers would click on the ads that connect with their businesses if it meets their requirements.


Getting top search ranking is quite difficult to achieve and, hence, led to the growth of SEO services that battle out to attain the top spot on all important Google result pages. Certain considerations such as:


  • Using an Algorithm that figures out the ideal ad unit sizes, formats, shapes and colors.


  • Working with Google Ad Sense and other popular ad networks, may assure 200% revenue increase.


  • Trying to install an easy and time saving set up which precludes tweaking and maintenance.


Search engine optimization is an Internet marketing strategy that determines how search engines work and cover all the major aspects that web visitors are searching for during surfing. Identifying these objectives result in top search engine placement. For optimizing a website’s presence in search engines it is necessary to edit the web content and HTML along with associated coding. These steps on implementation increase the relevance of specific keywords and remove barriers to the indexing activities of search engine. As effective SEO requires changes to the HTML source code of any website. It is advisable to incorporate SEO techniques during website design and development. Best search engine optimization techniques ensure guaranteed search engine positioning.


Industry analyst Danny Sullivan coined the phrase “SEO” that came into use in 1997. During the early years of its use, the search algorithms depended on keyword, Meta Tag or index files. Meta Tag acted as a guide to a page’s web content. However, such usage of Meta Data to index pages was not too reliable as the Meta Tag keyword often did not portray the site’s actual content. To ensure better results to users, best search engine optimization techniques showed the most relevant search results through complex ranking algorithms. By 2004, Google ranked its websites by using over 200 different signals. In the year 2005 personalized search results for each user was introduced by Google. The leading search engines, like Google and Yahoo, make use of crawlers to identify web pages during algorithm search results. Search engine crawlers make use of different factors when crawling sites. Other methods are also employed to display web pages in search results like a cross link, URL normalization of web pages and writing relevant content that includes frequently searched keyword phrases.


Best search engine optimization techniques are employed by all leading search engines for targeting niche markets and ensure that a client’s web pages are accessible by all leading search engines. These techniques are classified as recommended guidelines offering good design while some SEO techniques are not supported by search engines. They have been widely classified as “white hat SEO” and “black hat SEO”. “White hats” tend to produce long lasting results while the ‘black hat” techniques are practiced by devious SEO practitioners.

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