A fast and optimized site will lead to higher visitor engagement and retention, leading to more conversions.

All users deserve a fast-loading web experience. If your page loads slowly, visitors will likely give up quickly and not give your business the time of day that it deserves.


Page Speed Service


There are a number of ways to ensure a quality page speed:

  • Use a reputable site hosting program. Sometimes your page doesn’t load fast enough because of things completely out of your control, such as your site hosting program. What you do have control over, however, is which site host you choose. This is why it’s so important to choose a competent and suitable site hosting program that doesn’t delay load times. Having an SEO professional assist you in getting your web hosting off the ground can also be of great help.
  • Browser caching can also work a great deal in giving returning visitors faster load times. “Expires headers” can be set on your website, particularly on jpeg images or flash images, and be stored in your browser cache. This way, the person’s next visit to your site will load much faster, since those resources were previously stored in the cache for convenience. Your SEO professional will know much more about browser caching. Your landing page and redirects should also be cacheable. Keep in mind mobile pages, which utilize a slightly different URL.
  • “Keep Alive” signal. Sending and enabling a “keep alive” signal is also another important part of your website’s load times and overall health. Traditionally, if you send out such a signal to a site with no response, then it is assumed that the link is dead. Although this is actually an optional feature for most websites, keeping these signals and connections alive can actually reduce future load times for users.
  • Gzip compression. Another method of reducing load times is to enable what is call a “gzip compression.” Gzip compression can reduce response times by approximately 70%. Most internet traffic navigates through gzip-supported browsers. Gzips serve to reduce the HTTP response and page weight, and thus the response time. Plugins for your CMS are also available for this function, such as the WP HTTP Compression plug for WordPress.
  • A content delivery network (CDN) serves as a mass of web servers that collect and distribute content to users in a way that is more efficient and faster. It also loads from different servers based on the visitor’s location and which option it estimates to have faster load times. Your SEO professional may consider comparing CDN hosting to regular web hosting if it’s right for your company.

There are several website content elements that should be put into consideration for creating faster load times.

One measure a webmaster can take to quicken load times is to minimize redirects. Whether you want to connect one page of your site to another, create a new location for your URL or track clicks, all of these things require a redirect. Redirects, however, can sometimes slow down your load times. The only redirects that should stay on your site are the ones that need to be there in order for the site to function properly.

These are just a number of ways you can quicken your page load times. Your SEO professional at Sticky Web Media will closely examine your site and find additional ways to make your page load times even faster.