Mandira Banerjea, Staff Writer,
Pay per click search engines has developed versatile marketing strategy and merits in-depth study. However, on the basis of web traffic, frequency of clicks, traffic volume and user experience along with their feed-back, it has been feasible to categorize the most popular search engines. Based on traffic volume Google Adwords happens to be the most widely used search engine. Though price wise it is more expensive than others, it has excellent traffic quality whose user interface is ranked to be better than other pay per click search engines.
Yahoo Search Marketing also holds premier ranking as a top search engine backed by quality service and high volume of traffic. It offers various types of discounts and attractive deals. A recent entrant in the sphere of pay per click search engines is MSN Ad Center. This paid per click search engine offers terrific keyword phrase tools as an integral provision of marketing strategy where the web traffic is of superior standard. MIVA is another high grade paid per click search engine, though slightly under rated amongst the group. Search Feed, a pay per click search engine, offers geo targeting facilities, boasts of a noticeable traffic volume and is highly active in eleven specific nations. There are other active players such as Marchex Adhere, ABC Search and Seven Search each providing commendable customer services and attracting noteworthy traffic to the web sites in record time.
The leading pay per click search engines are those service providers who offer best paid per click programs involving diverse marketing solutions to clients. They place ads on the search results page based on particular keywords or key phrases in return for a pre-fixed disbursement program whenever web visitors click on the ads. Paid per click programs offer advertising opportunities for developing niche markets specializing in one or more business products or services. But the greatest benefit from this mode of advertising is that it effectively augments the client’s website income. This depends on the client’s discretion to join the pay per click programs as there are certain criteria which merits evaluation for determining the best paid per click programs for the client’s website. The best pay per click program helps in developing visibility and quality website designs along with excellent modalities in search engine marketing concept.
Such programs are usually simpler to set-up and maintain while offering cash benefits to web visitors who may not make any purchases. The paid per click programming creates search engine friendly websites that enhances client’s visibility and provides a long term prospect for success in their marketing drive. The paid per click programming usually targets a vast clientele base. Unlike affiliate programs which have specific targeted audience, this mode of operation facilitates a greater market exposure. However, they also have certain disadvantages primarily because they are not specific in their hits and they may not be the client’s best choice if the website has a limited focus. Such programs usually pay less than the affiliate programs and at times paid per click programs have a tendency not to pay their affiliates or even might go the extent of canceling the affiliate site’s membership. There are several factors to be considered prior to adding paid per click programs to a website. They are generally based on methods of counting click through, their payment history and terms of payment schedule. Also, the quality of advertisers or whether additional tools are being provided has to be taken into account
It has been often observed that paid per click search engine concentrates on designing their site at the initial stage while focusing less on the visibility aspect. This methodology has turned out to be a costly blunder as search engines are incapable of indexing while directory editors sometimes reject such websites outright. The on-line marketing executives, web designers and web programmers must take note of this phenomenon so as to provide their clients with enhanced visibility and web traffic. This process consists of developing a search engine friendly navigation inclusive of a web friendly sales copy and methods on refining the on-line site’s popularity by installing dynamic features for creating more traffic.
Internet marketing experts explain ways of setting up a site search program. By hooking on to Analytics program it is possible to identify what exactly visitors are looking for in the site and how it would facilitate the process of search experience. Ten tips on improving ROI on Google Adwords listings by:
- Identifying, optimizing and pruning the poorly performing keywords for both traffic and conversion driven websites.
- Setting up conversion tracking.
- Tweaking bid price.
- Tweaking keyword negatives.
- Ad copy.
- Landing page selection and landing page targeting.
The above are some of the ways of eliminating worst performing keywords.
Paid per click programming, practiced by the top notch organizations, help in ensuring that web readers try their services and products. In pay per click search engines the most effective web sites could be identified easily guaranteeing enticing a large chunk of important target audience. If websites are quickly located by search engines, the amount of valued traffic would definitely increase thereby maximizing sales facilitating further openings in business opportunities. As expected the largest search engines have quality marketing coverage and offer lots of assistance to their users. Accounts have to be opened with the concerned pay per click search engines where all the vital and related information of the organization and the enterprise team is provided.
Search engine visibility is obvious when their accepted design and methodology are followed. Pay per click programs are search engine friendly designs that would generally enhance the volume of qualified traffic to a website. With a vast volume of information being offered by the expanding web, users avail of search engines as the basis of their primary navigational aid. For web pages to hold ranking within search engines and to avoid being rejected, it is advisable to stay abreast of the latest search engine optimization practices. Developing the most unique key word phrases which ensure that the site’s keyword content matches the customer’s keyword search has proven to be the best method.
Google Adwords and Yahoo represent the two best pay per click advertising opportunities on the Internet today. The pay per click programs should be easy and trouble free that focuses on generating low cost traffic in order to transform business prospects of any organization. Google Adwords and Yahoo are the leading pay per click search engines where bidding starts from a reasonable level guaranteeing maximum web traffic volume.