Mandira Banerjea, Staff Writer,
Pay per click search is the best way to achieve targeted traffic to any website. They operate like a search engine where the ranking of any advertiser can be chosen by the number of hits to the site. The advertiser using any pay per click search has to decide which keyword phrases would be most suitable for the site to flash when the keyword is clicked by the browser. Based on these keywords, the advertiser decides the ranking they wish to achieve in the search result page. They can also determine exactly where they would prefer the search traffic to focus on whether top level pages or deep into the website, i.e. product description web page. The best thing of this mode of advertising is that the client pays only when someone visits the site. If the keywords are chosen with care, chances are that someone is bound to visit the site for more details. Thus pay per click search is a suitable start for attracting searchers to their new website before it becomes fully indexed and searchable in the major search engines.
Once the appropriate keywords, which attract the right type of visitors, to the site is selected the rate that the advertiser is willing to pay for each click is finalized. The search results are ordered after the highest bid on the searched keyword and the advertiser only pays when the searcher clicks on that link. Another great benefit of pay per click search is that one need not wait for weeks or months to appear in the search engine. As soon as the web content information is approved, the site obtains a ranking in the engine.
Paid search experts describe the power of Google Insights for search – this is believed to be one of the leading and helpful marketing tools. It shows:
- Cylindrical trends
- Regional differences in the manner keywords are used.
- Behavioral changes in customers over time.
- Identifies new marketing opportunities, and also
- Helps in discovering new pay per click keywords.
The pay per click ad services creates and places the text ads on thousands of relevant websites. They help to advertise the ad so that it runs on the pay per click advertising network and starts receiving new targeted and easy to convert prospects within a short span, even within as little as 10 minutes.
The pay per click ad service facilitates the process of browsing the categorized directory of websites. They help in selecting the appropriate ones for advertisers’ business and also set the desired geographic targeting of a particular product, budget and its maximum limit. The pay per click ad services helps in the entire process of creating the ad text to its fruitful running in the search engines. Thus it is best to take help from pay per click ad services to ensure that pay per click advertise gets the optimum traffic for business revenue. The advertiser can then decide where to display their ad and, by browsing through the site directory, they can choose the appropriate websites to display the ad. The pay per click ad services creates and edits the ads and target URL. By simply choosing a title and a description, the client can smoothly set the ad to run in the categories they have already selected. By determining the geographic range, the client displays the ad in the nations of their choice.
The pay per click ad services monitors the performance of the client’s ads by customizing dozens of on-line reports including page impression, click, click through rate and the total amount spent for pay per click advertising. Adwords, the leading pay per click search engine product, is run by Google. Notwithstanding the budgetary limits of the clients, the ads could be displayed on Google and in their advertising network. The client makes a payment whenever web browsers click on the ad. For pay per click advertise in Google Adwords, the clients create ads and choose keywords or phrases related to their business. When people search on Google, using any one of the keywords, the client’s ad pops up next to search results. This suggests that the advertiser is advertising their products to an audience that is truly interested in their products or services.
Pay per click search attracts customers and is beneficial to the advertisers as web browsers are attracted and click on the ad either to make a purchase or to learn about the product / services. To achieve this, the client does not require a webpage to get started as the Google creates one free of cost. The Yahoo Search Marketing also offers a very effective platform for e-Commerce websites. With result oriented search engine marketing platform, it is easy to connect with customers searching for products that the advertiser wishes to sell. Pay per click Advertise is the best platform for displaying one’s products in search engines. Through pay per click search the client can expose their business in front of potential customers at the precise moment when they are searching for the products or services that the advertiser wishes to sell. The advertiser, through pay per click ad services, creates an ad for display in search results and interested customers search for the products they want to buy. When customers are exposed to the ads, they click on it and visit their websites. According to statistics, it is believed that 53 million people use Yahoo everyday while 2.8 billion searches are conducted every month.
Microsoft Ad Center is another search advertising network where products and services are displayed to millions of potential customers. Their marketing services are highly innovative and improves customer targeting by introducing convenient time-saving improvisation. Their new features include control over targeting, bidding and distribution of advertising campaigns. The pay per click ad service assists the clients to gain more control over the content and its distribution. Pay per click search, thereby, boosts ad campaign performances as well as saves time by managing the advertising campaigns efficiently and effectively.