Staff Writer: Carolyn Johnson
As a marketer working for marketing services Los Angeles, you may be surprised by how clueless businesses can be about the marketing campaign process. Sure, they’re aware that marketing campaigns produce awareness for the company, yet they think that’s all they do. In reality, there is a goal in mind and a host of metrics that are able to accurately predict hard results.
There are two questions every marketer should have in mind before they begin their marketing campaign:
(1) What is the outcome that this campaign is supposed to produce?
(2) What performance targets have been set in place in order to carefully carry out this goal?
When carrying out a campaign, it is irresponsible to shoot in the dark and hope that your efforts land on a target, therefore, it’s important to first determine what your end goal is in a marketing campaign, then set a performance target before you proceed with the campaign. Before the campaign, determine how you will be measuring your progress. We will go through each of these three steps in further detail.
Any and all SEO services California will tell you that praying for solid results on a marketing campaign is no longer an option. Quantify your end goals and do justice to your campaign with a well-defined purpose. Since you’ve put so much thought to every other part of your campaign – such as the creative, the copy, the pursuit of marketing across several different channels, and catering to your target audience – you might as well put some consideration on exactly what results your campaign should produce.
As a matter of fact, the end result should be one of the first factors you consider before going into a campaign. You determine your aim by any and all data you have about the brand you’re marketing: the brand’s consumer base, the products, their performance history, and a host of other considerations.
As professionals in website marketing Los Angeles will tell you, pre-setting performance targets can help make a clearer path towards your overall end goal. A performance target is a specific goal you want your campaign to fulfill within a certain timeframe.
A performance target is nothing elusive. Staying within budget or making a deadline, for instance, is not a performance target. Rather, a performance target is a quantifiable method of moving a business ahead in a marketing campaign. For example, if your end goal is increasing your consumer base or product demand, a performance target would be acquiring a certain number of appointments or inquiries to meet that end.
Finally, pre-plan on how you will be measuring your progress. Once you do, be sure to measure your progress throughout, instead of measuring towards the end of your campaign. Measuring throughout will make the data influx much easier to manage.
By determining what you’re aiming at, setting realistic targets, and measuring your progress, you will be all set in launching your marketing campaign. Going into a campaign blind will certainly lead to ruin, yet preparation will help you better able to keep the boat afloat.