Erin Kilgour, Staff Writer, 7/31/2009
Nearly everyone is familiar with the term clicking. This is a form of increasing your websites exposure and your business’s rankings in the search engines. For some, it is a way to earn a little extra money. Every business needs growth and volume to be successful. Just jotting a few things down on a piece of paper with good intentions, is not going to make it happen. It takes a well rounded plan, not just an ad or two on the classifieds in hopes that you will gain instant popularity. Web clicks or visitors are your bread and butter when it comes to Internet marketing. Devising a successful strategic plan is necessary in making your business soar. Traffic is a must. Depending on your budget, you may opt for a professional to handle your campaign for you or you may choose to do it yourself. There are many professionals that are seasoned in the art of taking a business from ground zero, or just wanting additional customers and sales, to making a success out of them. If you don’t have the budget to hire a professional, you will want to make your own strategic plan to advertise your business.
Search Engine Optimization is a must to focus on. Higher rankings in the search engines mean a better spot in the page index. In other words, it could mean the difference from page one to page twenty. In order to get your rankings high, you need traffic to your site or web clicks. Web clicks are an important factor in generating traffic to your site, so, let’s look at a few ways in which we can achieve these “hits” orclicks to your site.
One of the easiest ways to guarantee visitors to your site is to purchase clicks to your site. This guarantees you an “x” number of clicks for your purchase. This can be done through banner advertising, paid to read emails, and guaranteed visitors, which is basically purchasing clicks. When trying to increase your search engine rankings this is an advantage. Remember,
purchasing clicks will not guarantee you an increase in your sales or business, it will however, guarantee you a certain number of hits to your site, which in turn will climb you up the search engine index ladder.
Other forms of navigating to your site are through pay per click programs. With this specific form of advertising, you will only incur charges when someone clicks on your ad. This has its advantages in the way that interested prospects are clicking on your site. There are many consulting promoting companies that focus on pay per click for their clients. This is a great place to begin, as they can offer qualified and precise judgment on how to get your business to the top through target keywords. With aclicks purchase program, a site can almost guarantee a substantial increase in traffic and sales. If you are doing the campaign by yourself, research. It is important to know what keywords will yield results. This is something that cannot be done overnight, but takes a great deal of strategy. Targeted traffic means growth to your business. Interested prospects are clicking on your site after a keyword search. This increases your chances of sales thus increasing your company’s volume.
Another form of targeted traffic is by purchasing criteria. This would be such things as age, sex, income level, career, and social status. This form of purchasing clicks or targeted traffic allows you to know the market that is interested in your product or business. Knowing your market is important. This increases the success rate of your advertising campaigns and increases your sales.
By purchasing clicks from various advertising sites one can almost guarantee a healthy stream of traffic to your site. Targeting prospects and not just clicks is equally important. Exposure of your business to potential prospects should also be a main focus in your campaigning. This can be done through various means of advertising. Targeted traffic means growth to your business.
Whether you choose paid advertising or free, start by doing a simple search engine search on where to advertise. Depending on the results and search page chosen, it should yield many results. You will most likely see an assortment of suggestions ranging from classified ads, safelists, text ad exchanges, surf sites, message boards, and social marketing sites. The list goes on and on and there are even sites that offer their services to promote your product or business, creating a successful marketing package for your business. If you chose to promote your business yourself, remember, the task is time consuming, so do not get discouraged. Set aside an “x” amount of time each day or week, and stick to your schedule. This is mandatory for a successful campaign. Covering all your bases ensures success. If your budget can afford it, considering hiring a profession. This may be a tremendous advantage to the growth of your business. .
The goal in building your business is to gain increased revenue. Traffic is a must for any successful business. Be productive and generate it wisely. Time is valuable. Concentrate and be precise. Create an advertising campaign that is effective by using a combination of advertising tools. The best was to start is through targeting visitors. Through targeting your audience or web traffic, you will determine the type of person that you need to increase your sales. Internet advertising is the most cost effective advertising out there. Use it wisely. There is little cost in running a website and one can turn it into a profitable income.