It is a well known fact that in order to rank well with search engines, a page must have a large number of inbound links (link popularity). Search engines like Google and Yahoo are nowadays paying a great deal of attention to the Anchor text of the links. There are strong indications that search engines would continue to be influenced by Anchor text links and this trend is here to stay. An example of how important link Anchor text is can be ascertained by a website design. Website owners’ who instead of using the terminology “click here” in the Anchor text explicitly used “web design”, conveyed the message subtly to search engines that the site was an authority on web design and were instantly assigned a higher ranking.
Similarly there are other factors that reveal search engines pay considerable attention to the link Anchor text in search engine optimization. The Anchor text should always include the client’s preferred keywords, the words normally most people will type in the search engine’s search box to locate the page. While the website owner may not be able to influence the Anchor text used by people who spontaneously link to their website, there are other instances in which they do have control specially when listing the site in directories.
The website owner can also control the Anchor text used by reciprocal link partners. The best way to ensure that they would use the right Anchor text, is by providing them not only the URL and website name, but also the exact HTML code one would want them to use to link to their website, inclusive of the preferred link Anchor text. HTML document usually have a title element in the header section. Generally authors use this element to identify the document content. So instead of using a vague term as “Introduction” in the title, it would be better if authors provided the contextual background of the topic in the title. Setting this attribute in a link permits user agents to inform browsers about the nature of the linked resource. Effectiveness of search engines is enhanced by using the link element to specify links to translate the document in other languages and link two versions of any document. Using link style sheets enable the web client to change the presentation without revising the source HTML document
Internal linking benefits web visitors as they can easily access the information in the website and automatically the web visitors would be inclined to spend more time. Owning several websites and linking them to each other also increases the page rank of the website in search engines. But the website owners must be careful and host their websites with different companies for attaining positive search results in search engines. In this context web owners should keep in mind that it is necessary to exchange links with reputable sites with topics that are related to the individual’s website. The partner link page should be accessible from their home page and should not contain too many outbound links. These guidelines when using Anchor text links definitely influences search engine optimization of any website.