Mandira Banerjea, Staff Writer
Search engine optimization is the process whereby scientific techniques are implemented by search engine optimisation expert to increase the traffic to a client’s website. This is possible by improving the internal and external factors that influence the ranking of a website in the search results. Positioning a website in top search engines is the primary criteria of Internet marketing and is a key technique used by search engine optimisation expert for any strategic marketing plan. Their technical expertise includes web programming skill combined with business, persuasion and sales. If these functions are performed correctly in perfect co-ordination by search engine optimisation expert then any website would be guaranteed a desired revenue goal and would also achieve higher ranking in the organic section of search engine results page.
The major job of search engine optimisation expert is to genetically re-engineer the website so that it retains its top position. This is possible by –
- Preparing a website for search engine marketing campaign that depends on choosing appropriate keywords.
- Analyzing the competition offered by other sites.
- Being knowledgeable about website submission.
- Monitoring search engine ranking.
- Analyzing site results along with traffic and conversion.
To help business and marketers it is mandatory to select search engine optimisation expert. SEO drives traffic to a website by matching targeted keywords with searches performed by search engines such as Google and Yahoo. Usually, the higher ranked websites in the search results page draw more visitors to the site. Search engine optimisation expert also targets various types of searches like:
- Image Search.
- Local Search.
- Industry Specific Search.
- Vertical Search Engines.
The client should be assured by search engine optimisation expert that the keywords and phrases are strategically placed within the website content, and the keywords used guarantee more traffic. Secondly, creating a list of the top site URLs that allow the visitors to keep on returning after each search is equally important. SEO is a marketing strategy for enhancing a site’s placement and relevance in search engines as the search algorithms locate what people are searching for. This also involves a site’s coding, presentation, structure and fixing various problemsby search engine optimisation expert that occur during indexing of a site. Search engine optimization plays a predominant role by increasing the searching ability of the client’s website which makes the company’s business activities more noticeable.
Some quick hit tips for higher rank in Google include:
- Title tags.
- Keyword rich anchor text.
- External links containing keywords.
- Well designed internal linking structure.
Planning and designing the individual websites navigation system helps in obtaining higher search engine ranking. Some of the strategies for higher ranking consist of:
- Using text menus.
- Doing intensive keyword research.
- Optimizing menus for one’s keyword.
- Strategic cross linking for maximizing rankings.
Traffic obtained from a search engine is abundant and good since web surfers generally use search engines to locate products and services. Any company who ignores search engine optimisation expert is bound to help their competitors by shifting away from valuable customers and revenue. Customized search engine optimization helps in ranking the website among the top ten on search engine results page. The purpose of any commercial website is to promote their company’s product and services via the Internet. Search engine optimization is the tool and search engine optimisation expert guarantee that their performance would yield the desired revenue.