Search Engine Optimization Keywords For Business Opportunities

Mandira Banerjea, Staff Writer

Date: 11-Aug-2010


Search engine optimization keywords revolve round choosing the right keywords and optimizing keywords that already convert and would boost sales. Another method of choosing keyword is using detailed keyword research. For conducting keyword research, one needs to start with an in-depth knowledge about the niche and begin researching for the various key phrases individuals normally look for. Initially, brainstorming the personal list and using tools such as Google Keyword Tools helps to expand the list. Search engine optimization keywords involve identifying keyword phrases that would have over 3,000 searches per month and with little competition from rival sites. Once the list is short listed, using the best 5 to 7 terms would ensure the sites ranking in the top position in reputed search engines. The above are essential for commencing a competitive website.


If the website is an authority in the immediate niche, and has remarkable content, such websites naturally attract links, advertisers and business development opportunities. Search engine optimization keywords help the website owners to discover and develop untapped market niche. Accurate application of keywords while launching new products create compelling content that differentiates their site from run-of-the-mill websites. As search engine optimization keywords is an ongoing process, it is necessary to ensure that the web clients spot the emerging trends and new profitable niches before their competitors.


Initially, the keywords in a website are researched extensively. This is followed by brainstorming for more appropriate search terms that a potential web visitor might use when searching for a specific product or service. Keyword research definitely expands the database of keyword phrases where one should consider Relevancy, Search volume and Competition. While relevancy reveals whether the keyword is really relevant in context of website content, search volume shows the popularity of a particular keyword and the number of people searching with the same keyword.  The other aspects of search engine optimization keywords includeCompetition which signifies the competitiveness of keywords and phrases used in a website.


Using keywords with high search volume and low-level of competition brings search marketers instant profit. The new keyword competition metrics usually point to the number of searchers and their search volume. If any web owner is interested in additional metrics, the two exciting metrics used in search engine optimization keywords are:


  1. In Anchor and Title (IAAT) that measures the level of serious competition for each     keyword.


  1. Keyword Effectiveness Index (KEI) calculated with a new formula that locates the keyword most likely to give the web owner good return on investment (ROI). KEI is based on both the number of searches (popularity) for a keyword and the level of competition for the same.


An Anchor Text Link containing a keyword is the most powerful criteria for a page in search engine optimization keywords strategy especially when competing on search engines for a particular keyword. Additionally, using a keyword in one’s web page Title Tag is equally important for a web content where the inbound link is “off the page”. It appears that when a web page has a keyword in both the Anchor Text of one inbound link and on its page Title Tag, there is a high chance of the page being well optimized in context of search engine optimization Keywords. This guarantees that search engines would tap that particular page which subsequently help its ranking in the search results page.


Clients’ should use Google AdWords pay per click broad match carefully in pay per click sites. Using keyword phrases longer than two words or by using negative matches with broad match is highly profitable. Dynamic keyword insertion in pay per click Ad search campaign is highly advantageous for effective Ad campaigns. To enhance web traffic, it is advisable to:


  • Remove non-relevant keywords.
  • Remove group keywords by category and user content.
  • Decide the keyword niche that is most competitive.


Search engine optimization keywords method helps in locating the money-making keywords which attract a wider client and relates to expanding business wherein the web client can offer exactly what the on-line customer wants.

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