Staff Writer: Jessica Ross
There are a lot of search engine optimization service questions about search marketing. These are a few of those questions answered for your convenience.
Google has claimed that combining a top-three pay-per-click (PPC) position with high organic results ranking creates better results than having the positions viewed separately. Should you really forgo the organic rankings for the high cost PPC positions? Or is Google just trying to boost their earnings? There is no definite answer to this question, it’s one of those test the waters situations.
Some search engine optimization SEO services have turned off Adwords to check on if the above statement had merit. Those websites organic link clicks alone couldn’t make up for all the traffic the two brought in combined. So yes, Google is most likely trying to boost earnings by stating it works, but there is possibility. Test the waters, if it works your business could really profit.
What do you do when a competitor copies your webpage content? There are a few things you can do. One, you can send them a letter asking them to remove your content from their page. Two, pay $300+ to an attorney to write a “cease and desist” letter. Three, report the website to Google for loading keywords into content that isn’t theirs. No matter what you decide file a DCMA complaint to have the content removed from Google. That’s the fastest way to have the copied content removed from their site and for them to know you are serious about copyright.
Do your rankings disappear every so often and then return? That’s normal, what’s most likely happening is that your ranking results are being pulled from different databases. That is why it’s suggested to not really watch rankings after you’ve gotten your keyword phrases optimized. It’s better to use Google Analytics to watch how well your keywords are doing. This way you are seeing which words bring in the most traffic.
Can you use a competitor’s brand term to bring in traffic to your site? If you do it legally, yes. Google Adwords usually sells/allows bids on competitors’ keywords. It is a competitive strategy that many companies use. Now if you plan to use these keywords creatively in your content, you should consult a trademark attorney to be sure it’s legal to do so. You do not want to have a lawsuit on your hands just because you wanted to drive traffic to your site.
With growing technology we now carry around mini-computers in our hands. Cell phones can pull up web searches and websites almost as quickly as their larger counterparts. So it is only reasonable to optimize for them. What does optimizing for cell phones mean? It does not mean different keywords, but it does mean removing the extra bells and whistles that aren’t really needed. “Trimming the fat,” so to speak, this way the webpage loads faster for the cell phone.
Hopefully these questions and answers concerning search marketing have helped to you better to understand the topics.