Mandira Banerjea, Staff Writer
Initiating search engine website optimization process can be overwhelming but the job becomes easier with the right tools. Some tools like Content Syndication and RSS establishes a site’s credibility and creates awareness in the social web. E-Mail marketing providers, building an e-mail database, e-mail frequency, graphics, social media and such technological developments establish credibility and drive traffic back to the site. Today, search engines look more favorably on video content and the guidelines for optimizing video searches are also outlined in the text.
Site structure is a vital aspect o search engine website optimization. Developing a “search engine friendly” site enables the visiting robot to take notes (index) and read all relevant aspects of each page of the website. If the site is designed poorly and does not possess links to all pages then the robots will bypass those pages and only report on what it identifies. Website owners who design their sites with Flash or use images in place of text are invisible to search engine robots as they cannot accurately read Flash or the text embedded in the image. While designing a site, the basic principle to be considered is that one should not try to optimize the whole site at once.
Website optimizationrecommends individual optimization of each page of the website. The page structure is the next important aspect. The vital elements on each page require attention and to understand the concept, it is necessary to have a basic knowledge of HTML. This is the language that web browsers and search engine robots / spiders can read and interpret. The Meta keywords and description tags are in the “Head” section of HTML page. Website optimization also depends on the navigability, linking structure as well as proper use of header tags, fonts and colors, etc.
Content Syndication is a content sharing strategy where the website owner exchanges information about the site or blog content with other websites of similar niche. This strategy used in the process of search engine website optimization helps to build a community around the content as sharing generates exposure and subsequently leads to more traffic and links. The interaction is through RSS Feed. The format is used to distribute the published content frequently. Web users can subscribe to RSS Feed and have ready access to updated information.
Tailoring the landing page for links allows the website to make better use of e-mail messages and build the brand credibility to further enhance customer interest. E-mail marketing campaign also generates web traffic. Video is also becoming a major factor in Internet marketing with You Tube and Yahoo dominating the field. With Internet video on the rise, this is the right time to leverage this medium for website optimization efforts. Some of the optimizing tips of video search which runs parallel to SEO practices include keyword research that is embedded in the verbal script or commentary. Videos should normally run for 30 seconds to 3 minutes and blended with iPod or Glow Sticks. Such demonstration capability is an effective website optimization tool.