Staff writer: Kate Kishel
Searching for a marketing company can be a challenge, and initially, you may be faced with many questions:
Do you prefer an online or grassroots marketing approach?
Do you need market research conducted?
What is your personal budget for your marketing campaign?
The most important question to ask is:
How do I know if this marketing company is any good?
A better question to ask yourself could be:
How do I find the search marketing company that is BEST for my business?
Of course they have to be good, but you need to have a clear idea of what you want the search marketing specialists to do.
1. Where to Start
Not all businesses are meant to turn into corporate empires. If the beauty of your business is that you serve a niche clientele locally (e.g. you are a neuropsychologist starting a private practice specializing in pediatric stroke survivors) , you would want a very different kind of marketing company than if you were an entrepreneur trying to launch an go-to platform on the internet.
In the examples given previously, the neuropsychologist would probably want to hire a company that is knowledgeable about the medical field, along with having personal relations to other practitioners in similar fields to assist with networking, whereas the entrepreneur would need a company that has had a breadth of experience in the area along with a lot of creativity and strong background in knowing how to gain trust and loyalty from customers.
In both cases, it would be wise to search for a name both via Google and by asking around. Past work colleagues and supervisors might know more about a company’s reputation than posts on a message board. Sometimes they will tell you about their experiences with marketing companies if you just ask. They will often offer recommendations for you.
2. Now What?
When searching, step number one should be to find out about them and do a quick Google search. You would be amazed at what the first five results alone can tell you. Zero results should tell you something as well.
Speak with a representative of the company, and trust your gut. If you don’t like them for some reason, the business relationship might not be the best. Often times, businesses and individuals work very closely with marketing companies. Given the number out of marketing companies, marketing freelancers, etc. out there, choose one that best fits you.
3. Making the Final Decision
Say you do like them. After your long, tedious search for a marketing company, you’ve found it…until you read the fine print. This should not have to be said, but people fail to do it all the time. Before you sign something, read it! Read every last word. If you are on a time crunch and the contract is 50 pages long, take it home and read it.
If it won’t work for some practical reason, such as the payment requested or the time frame, you will have to walk.
Finding the search marketing company that is right for your business is not a small task. The most important thing to remember is that you want the right fit for your business, not just a reputable company.