Staff writer: Jessica Rennie
As more and more businesses, big or small, move online, it became essential for new marketing strategies and companies to form. While the basic marketing strategies can still be used even online, there were some new ones that could be used to conquer the search engines and increase a websites’ viewer traffic. Companies that specialized in these new strategies were built and offered their services to online companies.
In search marketing, the goal is to increase the amount of views you get through a search engine like Google or Bing and to get your website ranking hire on the SERPs, or search engine results pages. Search marketing services Los Angeles go about this typically in two different ways.
One: they go and add a bunch of links leading back to your site.
Or, two: they focus on providing quality content in their writing.
The point with the links is to get as many keywords that will link another page to your own website. While this is a good search marketing strategy, there is a constant and ongoing debate as to whether it is better to have a bunch of links or to have better content.
Which brings us to the content side of search marketing. The point with content marketing is to provide clearer and better information and having the focus on a specific topic rather than the writer concentrating on pumping the article up on keywords which lead to links.
So if both marketing strategies work adequately, which is better? It is a bit of a controversial topic in SEO CA, or California search engine optimization, firms. Most of these SEO Los Angeles CA firms will provide both services because they both work so well in increasing website popularity.
In the past, the focus of search marketers was solely on links. Links providing stunning results in quickly increasing a ranking on the search engine results pages. This led to a flurry of flooding the Internet with links. But in doing so, the quality of the content went down and search engines like Google did not like that. In order to compensate with these low quality content sites, Goggle created algorithms. These algorithms could sort through all the garbage to find sites with good quality content. While this may seem like the sort of roadblock that would deter SEO firms, it just meant that they would need to clean up their act. Links still work as long as the content is good as well.
The new rules enforced by Google changed the way search engine marketing prospered. Marketing has now become a balance of content and links to give websites the rankings they are looking for on search engines. While alone, links or content worked well, but it was when they were combined together that they could create a marketing force to be reckoned with. There is still debate as to whether or not one works better than the other. But it seems that Google is telling Search Engine Optimization firms that the only way is through a healthy balance of both.