Staff Writer: Katrina Pallop
Date: July 25
SEO is an useful but complex online marketing tool. Companies looking for new customers on the internet make use of SEO consultant services both in-house and through agencies. There is no one way to proceed, concerning these two choices for SEO, as both routes have advantages and disadvantages. So, where to find the best SEO for your particular needs?
Arguments for in-house SEO:
(1) It’s Quick
With in-house SEO consultants, the employee can turn over new links and leads as quickly as time and resources permit. An agency may not operate for this kind of speed.
(2) It’s Cost-effective
Paying an hourly rate for an in-house SEO costs less than going with an agency.
(3) It’s Easier to Integrate
SEO is perhaps the most important tool in online marketing. When the SEO is not integrated properly, the benefits of this service may go by the wayside. In-house SEO can become more acquainted with clients and their needs, and also the mentality and principles of the parent company.
The in-house SEO is informed about the website and can adjust accordingly. Without this information, agencies lag behind.
(4) It’s Responsible
An in-house SEO is more likely to take responsibility for his actions and decisions, because he works so closely with his parent company.
(5) It’s Full of Competent SEO Writers
The full-time SEO employee is not only an asset, but brings the others around him up to his level of excellence. A well-informed staff can help each other navigate the nuances of SEO and develop a cooperative work environment, especially within different departments. Also, employees from those different departments can assist customers in any area, not just their own.
(6) It’s Easier to be Acquainted with Products
In-house SEO consultant services are preferable because the products and services available are well-known to the employees. This makes it easier for the customer to become well informed without having to dig through heaps of information.
(7) It’s Credible
While some strategies of SEO are questionable at best, working with one’s own in-house SEO writers is more often than not the more concretely ethical and professional way to go about things.
Arguments for an Agency:
(1) It’s Always Available
With the incredibly high demand for SEO, sometimes it makes sense to turn to the big players for help. Requests for SEO can overwhelm smaller operations, and it is not always easy to build up a reliable SEO team. Here is where an SEO agency would be useful.
(2) It’s Efficient
Many companies don’t spend much time on SEO, and would never dream of keeping an employee around just for the sake of writing it. Oftentimes it it more efficient to rely on external professionals, rather than freelancers who may not pay much attention to detail.
(3) It’s Flexible
SEO agencies can take the difficulty of organization out of the picture. When SEO consulting services are only needed for a short period of time to be resumed later, an agency might make sense.
It is best to approach the question of in-house vs. agency SEO on a case-by-case basis. Oftentimes, a combination of the two will prove to be the most successful strategy.