Staff writer: Jessica Rennie
To make finding your website easier and to give it an edge, you will really want to make sure it shows up at the top of the page on a Google search results page. Most of the time, people do not know the exact web address of a website or they have no clue which website will give them the information they are looking for. This is when they go to sites like Google or other search engines and type in those magical keywords that could potentially give them your site.
However, even if those key words lead them to a page that contains the link to your website, it does not ensure that they will click on it. To increase the odds of them pointing their mouse towards your site and clicking on the link, it is better to have it as near to the top of the page as possible. As a majority of people who use search engines, you should know from experience that you pick the first website that seems to have what it is you are looking for. This means that while the last website listed on the page may contain the same, helpful information as the first website listed, it will have less of a chance of being picked because it is located at the bottom. So how can you get to be on top?
This is where the phrase “search engine optimization” comes in. It’s quite the mouthful and can be quite confusing. What you need to know are the basics. Search engine optimization is the web marketing strategy that will put your website at the top of the Google search results page. If that’s all you need to know, then the next step is to find a SEO agency California to get working on this marketing strategy for your website.
However, if you want to know more about the services a SEO Los Angeles California company will provide:
Google has a system for how they pick and rank websites. When a Google user types in keywords in to the search bar, the Google algorithms scour the Internet looking for those keywords. But a website does not just make the list simply for having those specific keywords somewhere on the website. Well, actually it does but that website will be found much later on the results list, somewhere around page fifty or sixty. That is not where you want your website to be located. So besides having keywords, you must also look at the website’s content.
Google’s algorithms are advanced enough that they can tell the type of content a website contains. Once it has located sites with the entered keywords, it analyzes the content. It looks for high quality and uniqueness.
This is where SEO comes in. The services a SEO company provides will optimize your site so that there are searchable keywords, the content is of high quality, and the content is unique. These are the key factors to getting a website in a high position on Google.
The Internet is a competitive place. It can be hard to find sites with so many out there. Google helps to create a controlled chaos but it still requires some effort to make a site more noticeable. With direct marketing Los Angeles through SEO companies, you can give your website more of a chance of being seen.