Few business owners know that the shopping cart your website uses can have an effect on your SEO and your search rankings.
A Shopping cart is an e-commerce application on your website that allows you to handle electronic purchases.
Online shopping is on the rise. Adding a shopping cart to your website, if you haven’t already, brings immediate revenue to your business. There are lots of options out there for shopping carts, but perhaps only a choice few will actually work for your business website.
One of the first things you should be wary of when investing in a shopping cart for your website is that it follows Google’s SEO guidelines. Google has “spiders” which keep track of any aspect of your website and records any flaws that may put you at risk of lower rankings. Google is a monster of a search engine and account for over 70 percent of all internet searches. So you better make Google happy. Our SEO professional will evaluate your shopping cart to see whether it is up to par with SEO standards.
That said, however, the fact that a shopping cart follows SEO guidelines should by no means be the only reason to invest in one particular shopping cart. For one, consider its functionality on your website.
There are also several other features your ideal shopping cart should have:
- Title / Meta Tags. For starters, the optimal shopping should have editable title tags and meta tags. These things will include your keywords and allow you to be tracked by Googlebots – and thus allow you to be ranked.
- Custom URL. Be sure that your shopping cart allows you to create a custom URL for it on your site. Consider its functionality on your site and see if it fits well into your site navigation. Can HTML and XML sitemaps be created out of your shopping cart? These are the thing your SEO will take a close look at.
- Updatable. A good shopping cart will allow you to update its content and edit its anchor text, as well as edit alt image tags and header tags. All these things will be tracked by Googlebots to determine your rankings.
- “Crawlable.” Ideal shopping carts should also be simple for Googlebots to crawl. It should allow you to control user generated content such as reviews and blogs. Also, a good shopping cart allows for a robots.txt file, signaling to crawlers that the shopping cart should not be indexed.
- Mobile-friendly. There is also the issue of mobile usage. More and more people are making purchase on mobile devices, so your shopping cart should be ready to take on such purchases while allowing for mobile-friendly URLs.
- Social-friendly. A shopping cart with some substantial promotion attached is always a plus. It can have an RSS feed for your blogs posts. Social media integration for your shopping cart is also a great convenience for your visitors arriving to your site via social media sites.
This checklist will ensure that your shopping cart stays Googlebot-friendly. The SEO professionals at Sticky Web Media will ensure that your shopping cart and e-commerce apps are in top form.