SEO Strategies Enhances Site Performance And Revenue

Mandira Banerjea, Staff Writer

Date: 01-Sep-2010


SEO strategies are marketing efforts that concentrate on increasing traffic (the number of visitors) to business websites from search engines. In addition, it addresses conversion (the percent of visitors who become buyers). The first is achieved by increasing search engine visibility that refers to the position of a website in search engine results for specific keywords that web users’ type in the search box.


SEO strategies pay for it in the long run and they are versatile as they provide the knowledge and teach the site owners some handy SEO tools that make their business prospects achievable. Most of the clients following the strategies record boom sales since the clients, after assessing the Google SEO directives, apply the same to their websites to realize their commercial dreams.


Keywords are the cornerstone of SEO, and it is best to start with about hundred keywords. The site owner would be at a loss when promoting the website without keyword research or usage of right keywords. The keywords are the words’ web users’ type in the different search engines like Yahoo and Google to search for the products / services they need and are being offered by the website. Normally, the keywords and key phrases appear on the front page of the search results page. This indicates that getting the site a best ranking happens to be the primary consideration and in this context, keywords play a crucial role. Keyword and key phrases are the starting point of any SEO campaign.


Initially, the effect is not apparent on website traffic but the appropriate keywords that have been singled out would be critical for future optimization of the site. Whenever clients try SEO strategies they usually type two to three word phrases. Using targeted traffic keywords works better. It is worth remembering that keywords / key phrases that convert most need to be implemented. To achieve this objective, keywords should be precise, unique and with little competition.


This suggests that the narrow search terms target the web visitors most of whom are finally converted to actual sales. The mid-sized key phrases, however, offers the maximum opportunity of quick profit. It has been revealed when implementing SEO strategies that it is best to begin with two or three worded key phrases that express the customers’ requirements. To secure search engine placement, it is imperative to be thoroughly aware of relevant keywords and key phrases.


Obtaining Google Page Rank through SEO strategies ensures that the site owner can make a fortune in today’s competitive market. Being knowledgeable about right keywords and phrases help in targeting potential buyers, guarantees the site’s visibility as well as enhances the prospects of a business website attaining higher ranking in search results page.

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