There are lots of elements to building a website that is up to par with SEO standards, including but not limited to:
- Semantic HTML
- Meta tags
- Title tags
- Robots.txt files
- Optimized stock images.
If you’re wondering what it takes to build a perfectly optimized website, you won’t get a black-and-white answer. There are only guidelines that will get you and your SEO professional on the right track to building an optimized and user-friendly website.
One of the most important parts of an on-page SEO campaign is the title tags. A title tag involves the words a user first sees when your link shows up in a search engine. Ideal page titles should have an optimal keyword or keyword phrase within it. Using the keyword as the very first word in your title tag usually correlates to higher search rankings.
A meta description is what a user sees just beneath the title tag in search results. It’s important to use keywords in meta descriptions, as these keywords will appear in bold upon being searched. Although it has nothing to do with how a website gets ranked on major search engines, having a solid meta description helps boost click-through-rates (CTR), and thus increase traffic to your site.
Different search engines regard meta keywords in different ways. Whereas Yahoo will actually use meta keywords within the meta description as part of the discovery process, they don’t generally use it for rankings.
If your website is large and complex, your SEO professional will likely advise you to use a canonical URL tag as a way to keep your website organized and prevent any duplicate pages.
Your SEO professional will likely advise you to go with a smaller URL. The shorter the length of the URL, the more hits the site will likely get. Also, smaller links are easier to share on social media sites and to copy-paste.
Your best performing keywords should operate within the URL on specific pages. For example, yourbusiness.com/yourkeyword is ideal, as opposed to yourbusiness.com/home/folder/subfolder/yourkeyword. This method of optimization doesn’t make an immense difference in ranking, but it’s always nice to have a clean URL.
Body tags within pages also play a big part in your on-page SEO development. Body tags are essentially keywords that are embedded within your content. Although there’s no hard and fast rule as to how many keywords there should be per page, the general rule is two to three keywords for small or average-sized articles and four to six for longer articles. Any more than that is highly discouraged, and you should never include any more keywords that makes sense in the body of the content. Keyword density can be difficult for even the sharpest of SEO professionals to fully grasp; it’s a careful balancing act, as while common sense says that more keywords will give you the most traffic, sometimes stuffing too many keywords in content can work against you.
On-page optimization and web development will serve as only one part of your overall internet campaign, although that doesn’t make it any less integral. At Sticky Web Media, our professionals have deep experience in web design and optimization, allowing us to give you expert advice on building the best website for your business.