Search engine optimization (SEO) is a blanket term that covers the process of increasing a website’s visibility on important search engines such as Google, Bing and Yahoo! SEO campaigns are designed to make sure your website gets higher rankings in search engine results.
Link building may sound self-explanatory to you, but really there’s a bit more to it than that.
Link building is, essentially, the process through which one acquires inbound links from established, relevant websites in order to boost your rankings with major search engines and thus drive more traffic to your site.
Local SEO allows businesses to promote their wares specifically to local customers. Having local SEO also means that it’s consistent and regularly updated; don’t sit back and expect people to flock to your site. In order for your local efforts to be found on Google, your local goings-on should be posted consistently at a time when locals will likely be looking for your services.
Social media optimization (SMO) is defined as the use of several social media outlets for the purpose of generating brand awareness and publicity. SMO allows for increased awareness of your products and services by connecting with different online communities, turning casual internet users into loyal customers.
Creating and publishing a video on the internet is one method of internet marketing that can be quite effective when done right.The best marketing videos are ones that give viewers a taste of the brand in a concise way……
Pay per click (PPC) advertising is a form of paid internet advertising used to direct traffic directly to your website.
There are lots of elements to building a website that is up to par with SEO standards, including but not limited
Few business owners know that the shopping cart your website uses can have an effect on your SEO and your search rankings.
Submit Marketplace is Sticky Web Media’s mode for semi-managed SEO campaigns that don’t include ranking reports.
Being able to manage your business’ reputation is one of the most important parts of continuing success, whether you’re a large corporation or small local business.
Before you can even begin SEO efforts on your site, you’ll have to clean up your site to make it presentable and search engine-friendly.
Ever since the Google Penguin algorithm update of 2012, link pruning has become a more ubiquitous term, as well as an important step to take towards improved rankings.
A fast and optimized site will lead to higher visitor engagement and retention, leading to more conversions.
All users deserve a fast-loading web experience. If your page loads slowly, visitors will likely give up quickly and not give your business the time of day that it deserves.
Mobile SEO is quite a different creature from your standard SEO ventures. Mobile devices access the internet differently, which requires for a different SEO strategy.
There’s the desktop web, and then there’s the mobile web. To stay on top, you’ll need to take advantage of both.
These days, your phone is used for so much more than making phone calls. Having the internet on your mobile means people can use smartphones for an array of purposes, including visiting sites and even making purchases online.
Through Facebook advertising, your business can place image banners on the social media giant Facebook to advertise your services and products.
Custom web development involves creating and building a website from scratch in order to further tailor to the needs of your business and website. It uses customized software development, e-business solutions, portal and web application development in order to fit the needs of your e-business and give your website extra mileage.
The conversion rate is defined as the percentage of visitors that become sales or customers. Conversion rate optimization comes with the goal of improving the rate at which visitors to your site becomes a paying customer.
Custom application development allows for companies to make the best use of the technology available for both mobile phones and web development.
Video advertisements have become integrated into the everyday Internet user experience.
Using a video submission service stands as one of the most effective ways of distributing your video content and advertisements on the web. Video submission services distribute your videos throughout the internet and optimize them on various video portals.
One of the best ways to get more loyal traffic to your website is through original, professional and informative content.
Website maintenance is the process by which the technical and operational integrity of your website stays intact. It’s essentially all of the activities that must be performed in order to have a smooth-running website. These processes are usually carried out by members of a website maintenance team, or SEO professionals.
Newsletter marketing serves as a great way of getting in touch with your customers and client base by distributing email newsletters.
Public relations (PR) is the process through which the flow of information between a business and the public is managed.
Email blasts, also known as permission marketing, is an opt-in method of advertising that the recipient has given consent to receive it.
Affiliate marketing occurs when a merchant or advertiser recruits a webmaster to place its ads on webmaster’s site. In return, webmasters get either a commission from the ad or a referral free whenever the ad gets clicks.
Internet radio advertising has the advantage of being able to target its audience by age, location and interests. Listeners generally enjoy the interactive experience while also indulging in their own musical preferences.
Web hosting allows for individuals, organizations and businesses to make their website accessible on the Worldwide Web. Web hosts are essentially placeholders for websites, which are owned and leased by their client. Web hosts also provide internet connectivity, much like a data center.
There a plenty of reasons why you might want to change web hosts. Perhaps you’ve found a less expensive host that provides much of the same services you need. Or you find the technical service response to be slow, or you’re just overall unsatisfied with your current web host.
Logos are an image, mark or emblem that symbolizes the company brand. Logos help to aid company awareness and instant public recognition.
Banner ads are one of the most popular forms of advertising on the Internet. Banner ads are small rectangular ads that appear on many, if not most, company websites. Even though most such ads are made with common, simple HTML coding, they can make a big impact on an e-business’ sales if done right.