Internet advertising is a very important tool for online marketing. The messages of marketing can be spread in effective manner through internet advertising.
Various Steps in Process of Internet Advertising
The process of internet advertising should take place in step by step manner. The various steps in process of internet advertising are as follows:
This step of internet marketing includes following processes:
- Definition of goals of business
- Goals formulation
- Definition of Plan of marketing
- Final Decision about marketing programmers
- Implementation of programs of marketing
- Receiving Feedback
- Overall Control
Analysis of Online advertising
This process includes the activities such as marketing research, study of marketing environment, study the behavior of competitors.
Selection of Target Audience
The process of selection of target audience includes activities such as forecasting the demand of market and product positioning.
Designing Marketing Strategy
This process involves identification of market leaders, followers and challengers. The process of designing of marketing strategy also includes the study of marketing strategies used by competitors.
Planning Marketing Programs
This process includes activities such as testing of new products, brand management, pricing policies and discount policies. The activities such as defining sales promotion are also included in this process.
Controlling Advertising Programs
This process includes the tool of control on advertising programs.
Importance of Online Advertising Methods
Many online advertising agencies offer the services of internet advertising and marketing. Internet advertising can be very helpful in promotion of an online business. Internet marketing can be helpful for website promotion in following ways.
- Internet advertising helps in promoting of ideas, goods and services on internet.
- Internet advertising can be useful in generating new leads for an online business endeavor.
- The messages of marketing can be sent to target audience with the help of tool of internet advertising.
- Internet advertising assists in enhancing overall profit of a business.
- Internet advertising helps in popularizing a website or business at global level.
- Internet advertising techniques can help in improving the ranking of a website in search engines.
- Internet advertising helps in achieving the goals and objectives of business.
- Internet advertising helps a website or online business in building brand name.
- The unique qualities of website or online business can be highlighted through tool of internet advertising. One can purchase a good or service at the comfort of home just by surfing internet by getting information through online advertising.
- Internet users can get information about various kinds of products and services through internet advertising.
- Internet advertising provides marketing tips to buyers at comfort of home.
- Internet advertising helps the businessmen in increasing the base of their clients.
- Internet advertising is a very important tool of public relations for online advertisers.
- The advertisements on internet can provoke a person to take action through their multimedia effect.
- The marketing messages can be sent to people at a very fast speed by using online advertising methods.
- It is very easy to review the impact of an online advertising campaign.
- Internet advertising is a cost effective method for publicity of a business.
- A steady traffic can be attracted to a website by using online advertising methods.
Popular Methods of Internet Advertising
There are many methods of internet advertising. The main methods of internet advertising are as follows:
The Techniques of Search Engine Optimization
The techniques of internet advertising help in improving the ranking of website in search engines. The techniques of search engine optimization include activities such as link building, blog writing, Postings in forum, Article Submission etc.
Affiliate Marketing Service: The strategy of affiliate marketing is used by several internet marketers. This strategy can be used by building links with the online advertisers that work of basis of commission
Email Marketing: This is very useful technique of internet marketing. The e-mails can be sent to potential customers in the forms of newsletters. The essential important information can be transferred to clients through emails.
Newsletters: This is a popular tool for internet marketing. It can be used for providing information to target audiences. News letters assist in maintaining relationships with existing clients on internet.
Use of Various Kinds of Ads: Internet advertising can be done by placing various kinds on ads on websites. The types of ads may include banner ads, classified ads, pop-ups and pop-downs, sky scraper ads etc.
Viral Marketing: This method is used for website promotion by using already established networks.
Interactive Advertising: This method of advertising can be done by doing one to one communication with clients.
In this way, there are many techniques of internet advertising. An advertiser can use techniques of advertising according to one’s affordability and requirement. The methods of online advertising can help in increasing the overall profit of an online business.
Ethics in Internet Advertising
The issue of ethics is very important in internet advertising. Ethics are cultural values of a society. Every society has some ethical and legal limits. The advertisers should keep legal and ethical matters related to internet market. It is main duty of owner of a website that he should not allow unethical activities on his or her website.
An e-commerce or e business website should take care of matters such as legal and customer privacy. A website owner should also keep in mind the issues related copywriting. The main issues related to ethics in internet advertising are Electronic copyright, e-commerce policies, tariffs, privacy, digital media offers, and security, international trade, digital media offers.
The issues such as spam, use of hidden text, use of copied content are also related to ethics in internet advertising. The use of wrong methods of promotion of website is another issue related to ethics in internet advertising. An advertiser should read the instructions of an online forums, community or directories properly before posting links in them. A website can be banned if it acts against the ethics of internet Advertising.