Staff writer: Jessica Rennie
Small business owners can find it extremely difficult to compete with other larger businesses. Small businesses have to do a lot more work to spread the word about their products and they tend to not have the same amount of resources or be able to pay for a large marketing campaign as larger companies are able to do. While the playing field may not seem level or fair, there are numerous ways for these small businesses to market their merchandise and still keep a small budget to do it with. It is possible to turn these smaller venues into a booming and thriving, large company.
While in the past, marketing methods were mainly all about word of mouth, flyers, billboards, and the like. Now, those methods may seem a tad medieval with all the technology and the number of people out there with smart phones, tablets, and laptops. Although these older methods still work brilliantly, it is digital marketing that is taking the world by storm. Digital marketing Los Angeles is the television commercials, the radio advertisements, and the ads found to the side of sites like Facebook and Google.
Social media sites are huge with most of consumers. It is where and how they find out about new, small, and large companies. Whether it is with a newer site, such as Pinterest and Twitter, or an older but still well used social media site like Google and Facebook, these are simple and inexpensive ways to market for your company on a limited budget.
Facebook is a great way to connect and share your business information. All you need to do is create a page for yourself (if you haven’t already) and for your business. Other Facebook users will then be able to “like” the page. Many companies offer some sort of discount or special offer as incentive to “like” the page. The more Facebookers who like a page, the more the word will spread. Also, you should link your personal Facebook profile to the business’ Facebook page so your friends and family will be able to easily find it and “like” it.
Besides hitting up the social media sites, hiring another company can make the nightmare of marketing easier on a small business company. A SEO company California is a helpful company to hire in order for you to get a jump on Internet marketing on sites like Google. SEO, or search engine optimization, companies take your website and get it more viewing traffic. It achieves this getting your site to the top of search engine results pages on sites like Google. The higher a site ranks the more traffic it will receive. This makes it opportune to hire a California SEO firm.
With the right marketing tools, you can reach many through social websites. Billboards, television commercials, magazine advertisements, and flyers still work. But with help between social networking and SEO, it is entirely possible for a small business to rise to become an empire on the Internet.