Summarizing the Concepts of Search Engine Marketing

The basic objective of an organization is to be commercially viable and to have a successful as well as an effective on-line presence. Almost every company has a website but there is more to on-line presence than merely developing a professional website which is losing out to those companies that are more aware of SEO strategies. The benefits are overwhelming which can simply be attained by developing an effective online and ongoing marketing strategy. Organic search engine optimization is the procedure whereby the companies’ ranking in search engines and directories could be improved by highlighting the on-page and off-page factors. The organic campaign stresses on building the organization’s brand on-line and is more cost effective than other forms of paid advertising.


Most of the professional web designers or search engine marketing company focuses on developing the theme setting and number of back links to a website. This requires the adoption of a number of techniques on an ongoing basis. It includes a combination of press releases, articles and submission of these documents to on-line directories. These features improve the authority of the website and rank in Google and other search engines. The search marketing company also focuses on an on-line profile so that the company becomes a part of social networking sites. This improves the company’s visibility and also increases the back links to that particular website.


This common technique has yielded favorable results and, undoubtedly, leads to better brand recognition and visibility of the company to a wider audience. Internet marketing can easily create pages in Word Press where one click sales page function highlights the site’s page on the blog which instantly strips out the navigation site bars and drives the visitors to the website’s “call-to-action”. It has a new user interface where the website owner can control the sales page background, color, header image, link colors, footer color, headline fonts, overall page font size and much more. Such page settings are independent from the rest of the blog postings hence, settings may not be altered if the website owner is interested in running a blog on the domain.


There are millions of blogs and websites on display in the Internet and SEO helps the posts on the site to be displayed prominently in the search engines. Search engine marketing assists in exposing these optimized sites to millions of viewers who are searching for products or services being offered by these sites. SEO improves the website’s quality and volume of traffic. To reduce the number of duplicate content and help in the creation of useful and well constructed websites, search engine marketers introduced Latent Semantic Indexing (LSI). The LSI algorithm checks the words in the web page and determines the theme. The primary concept of this software in search engine marketing involves analyzing words, use of synonyms and related terms.


LSI technique complements keyword analysis and enhances the probability of better search ranking. LSI literally means explaining every simple word and its introduction in search engine marketing have become essential. The technique uses specific keywords and related words so that overall theme of the web page is well defined.  Search engine is also a platform for conducting viral marketing where the client can see how the consumers react to their products or services. The client has the means to run searches that follows the positive and negative responses of consumer behavioral traits. Viral marketing relies on passion points to spark action on the targeted web audience and the organization can not trigger the passion points if companies are unaware of their customer traits. Though, it is true that viral marketing is a form of Internet marketing but companies who want to be successful in this mode of operation need to realize that this procedure involves a unique style of communication. The web client or company needs to visualize the best way to deliver a message in the language the web traffic or customer understands. Secondly, the company has to figure out what the message should be in the first place because if the message does not click with customer’s requirement, it fails to trigger any interest. Companies should attempt to focus on a message that customers would gel with rather than pushing their perspective across.

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