Taking a Holistic Approach to Advertising in Your Advertising Agency Los Angeles CA

Staff Writer: Carolyn Johnson

Date: 5.28.2012


Although holistic methods certainly aren’t anything new, they have yet to be used by advertising scholars or by any advertising agency Los Angeles CA. Modern Western science uses reductionism in their studies, boiling down a subject only to its main core until, the result tends to ignore the “big picture” of the issue and the key elements involved in influencing the result. The result, in other words, will fail to reflect the whole system in which it exists.

A holistic approach to advertising studies and Los Angeles SEO marketing would solve this problem and thus create connections between a main result and other vital elements at play that would have otherwise not been considered with reductionism.

A holistic approach can be defined as the concept of examining a subject in its entirety in a way that its components cannot be divided. These components cannot be divided because they are all a vital part of the whole that are interconnected and interrelated. Thus, a holistic approach should be used to better understand socioeconomic or cultural phenomenon and all the elements therein involved.

In reality, Los Angeles advertising firms – and all American advertising and marketing firms in general – take a different approach to holistic marketing than the Japanese. Although the holistic approach is recognized in the West, it is not in quite the same incarnation as it is in Japanese marketing firms.

In a reductionist’s approach to holisticism, one acknowledges all components involved without acknowledge their interconnectedness. For example, in marketing, the certain components and concepts to be acknowledged are integrated marketing, relationship marketing, and socially responsible marketing.

The American marketing philosophy expands spatially, but without including any concept of time into the matter. Americans generally tend to the think of the holistic approach to marketing as a “cross-media approach,” speaking to the integration of mass media and Web media. “Holistic” is a buzz word in American marketing, although perhaps not as well interpreted as it should be. It is essentially holistic marketing from a reductionist’s approach.

Japanese marketing, on the other hand, tends to focus more on the holistic approach as it relates to consumer relations. This is unlike American marketing, which views the holistic approach more in line with cross-media platforming. One Japanese marketing firm made an unusual move in the marketing world at that time in moving its creative staff and copywriters into the research department. This would make the creative department also be more aware of its consumers.

American and Japanese advertising worlds, as you’ve perhaps already guessed, are very different creatures from one another. Therefore American marketing theories likely will not practically apply to Japanese marketing.

Japanese marketing is essentially based in communication. From the Japanese point of view, the first question in building any ad campaign is how to communicate a message, which would, of course, depend on both who is relaying the message and what the message is.

What has given the Japanese advertising world uniqueness comes from its origins; whereas, American advertisers were consumed—and still are consumed—by handling new forms of media.   Japanese advertisers began with telegraphic communications, which was unheard of. Thus the Japanese never hesitated to use as kind of method of communication, so long as a message gets across.

The holistic approach takes into account different elements of advertising and marketing that the Western reductive approach might miss out on. Although each country, interestingly enough, has their own methods of going about studying advertising, everyone should at least consider the practice of taking in “the big picture.”

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