Staff Writer: Carolyn Johnson
There’s no question that big changes have definitely altered the landscapes of marketing and advertising. Advertising Los Angeles, one of the advertising capitols of the world, has also seen sweeping changes in the industry. This is why it is also crucial to change the way we teach these subjects in the classroom.
Although the terms “engagement” and “interactivity” have recently been inserted into the industry talk as buzzwords, they aren’t new concepts. Older venues for advertising are no longer in vogue (although they are still heavily used), such as newspaper, magazine and billboard advertising.
Billboard advertising Los Angeles has recognized that new platforms are being built and constantly emerging upon which to view and consume advertising messages. With these new digital platforms comes the ingenious method of including interactivity with advertisements on the web.
Such interactivity should also be included in a classroom that teaches advertising, especially to a generation that has grown up in a world of interactive media. It just makes sense. And yet, according to the 1912 case study from Rommiet Stevens, as much as eighty percent of class time was spent on students answering questions posed by the teacher. This kind of thinking will have to evolve in order to keep up with the times.
Engagement is another term that follows interactivity. Much debate has come about over how exactly to define engagement in relation to the advertising and marketing worlds. To be brief, engagement is, essentially, the process through which a consumer becomes attached and committed to your product. To parallel this concept to a classroom setting, when you use interactivity in a classroom, making students feel more involved in an intellectual conversation, you “engage” them in the subject. Once they are “engaged,” you will end up seeing more dedicated students in your classroom and thus better performing students. The classroom as a whole will be more involved in the subject being taught.
One way to keep students engaged is by keeping current. Using up-to-date technology is vital at this point, as well as scouring the Internet and other media outlets for up-to-date examples of the ever-changing media landscape. Because your students will more than likely be using social media tools such as Facebook, Twitter and Youtube, than so should you; it’s all a part of how the landscape is evolving. Use Youtube to your advantage and show examples of advertising and news clips that influence our perceptions of advertising and marketing.
Use class time to actually interface with students, instead of simply giving a lecture that takes up the entire class time. Cover important concepts, and then ask the students questions about them.
Be open to classroom discussions, yet also be a skilled moderator of such discussions. These discussions can be helpful and fulfilling to both you and the student, yet one thing to keep in mind is the time. Often these discussions can go on for so long that other subjects that you meant to cover may have to be discarded for the sake of time constraints. Keep this in mind before going to class and determine which subjects could be discarded in the case of a long discussion.
Marketing agencies will be looking for prepared prospective candidates when filling positions, so keep this in mind from the perspective of a marketing agency Los Angeles. A recent research survey showed that most advertising and marketing agencies, are looking for use of social media as a key element in hiring when searching prospective job candidates.
Having your teaching methods constantly evolve along with the ever-evolving industry will better prepare your students for success. That said, you should also keep in mind the more “old fashioned” concepts that still apply to today’s market.