Staff Writer: Jessica Rennie
What could a TV show and internet marketing possibly have in common? Besides the fact that they are both media, they have everything in common.
The popular science fiction TV show, Doctor Who, made its debut one day after one of the most memorable days in United States history – President Kennedy’s assassination. Whether it was in anticipation or as a mind numbing distraction, many viewers still tuned in.
Doctor Who has since become the longest running science fiction television show in the world, as recorded in the Guinness Book of World Records. For a show that has been running for such a long time without being permanently cancelled, it must have some pointers for how to continually keep viewers interested and coming back for more episodes. These same techniques can be carried over to internet marketing to produce the same effect of more viewers.
The storyline of the television show was that the good Doctor could time travel and visit different planets and dimensions. This kept things constantly changing each week when a new episode would air. Each episode would take place in a different time and also in a different location. Viewers would anticipate where the Doctor’s time machine would take him next and so each week they would tune their television sets to the station the show aired on.
This change of scenery kept the show moving at a fast pace. Like the television show, search engines also move at a fast pace. A slight change with a new feature or algorithm shift can change which results show up first from one day to the next. Businesses have to be at the top of their game to keep their websites coming in first.
To keep websites at the top of the results page, search engine optimization services can be of assistance. SEO services include linking pages together making them more likely to be seen. The more links to a page that there are, the more traffic will be directed to that particular page. A good search engine optimization firm can set up these links and increase traffic flow right away.
Another way the television series is relatable to internet marketing is it always kept things fresh. The little twists and turns in the storyline continued to keep fans at the edges of their seats and continuing to watch eagerly on. Without the new content – such as Doctor Who’s ability to change his appearance when the first actor decided to quit the show, allowing the director to cast a new actor and keep the show going for many more years – followers of anything, be it a television show or an internet web page, will get bored and find something new.
The very same marketing strategy that helped Doctor Who to keep fans happy and following the ever popular series can be harnessed in the internet market place. The television series shows that if things are continually changed and kept interesting, fans will keep watching. SEO companies must also keep things changing and provide new features to continue to keep followers.