Staff Writer: Brjden Crewe
At the rate of 1.3 billion videos per day, over 250 million Americans watch videos on the internet according to statistics. Studies show higher levels of consumer engagement and conversation between brands using videos to promote their product on websites according to Global Business Hub and the best SEO company Los Angeles has to offer.
Marketing through online videos are quickly becoming one of the most effective way to reach consumer markets. As you’re working, think of all the opportunities you have to surf the web during your lunch break. If you compare that to the time you spend listening to the radio or watching TV, you’ll see how utilizing online marketing with videos is very important
By 2015, mobile networks should be equipped to handle video calls according to Cisco, who’s planning to integrating video with all of their solutions by 2013. Also by 2015, it has been estimated that 85% of all internet traffic will be on video with smartphones adopting these tools. Smartphones will account for almost 90% of all mobile phones by 2013, so this is very important even with SEO web design Los Angeles.
Both wireless and mobile technology is quickly being optimized for online video purposes which will lead to more connected businesses and a decrease in the dependency of email. Video conference calls will be as normal as phone conversations soon as well. Mountain Lion, which is the most recent operating system available on the Mac OS X, provides an application which allows you to video chat with other iPad’s, iphones, iMacs and MacBooks. Not only is video becoming the most important form of advertising, but it’s becoming the most important form of communication altogether.
On average, Americans on the internet watch 30 minutes of online video each day. Also, 35 hours of video footage is uploaded to YouTube each minute which is more than 50,000 hours of video footage per day as well. And although the average American’s attention span is short, they still spend many hours watching, uploading and creating online videos according to Los Angeles webdesign companies. Since the content with online videos and advertising is a lot cheaper than television and radio airtime, we are now exposed to a higher volume of content and with so much of it available, the amount of time spent exploring its potential will only increase.
Before you spend your entire marketing budget on online video streaming networks, you should explore further. It doesn’t cost anything to upload and stream your videos online; whether it’s YouTube or Facebook. And even though you can target an enormous population can be found on these platforms, there is still a huge number of people who are uninterested in online videos.
The most important course of action when utilizing the potential of online video streaming, is by researching and targeting social and online content. Randomly uploading content on the internet is really ineffective. You should spend a good amount of time researching and finding the websites where you targeted market users visit before creating online content to upload.