Staff writer: Erica Curcio
Keywords versus content is a concept most struggle with when it comes to SEO, or search engine optimization. It is the keywords that create the links to other pages, but it is also the content that determines how it is ranked on search engines like Google or other search engine big name sites.
This is when it becomes a chicken versus egg situation. It is a “Which came first, the chicken or the egg?” kind of anomaly. These types of chicken and egg situations can confuse those who cannot figure out which to put first in order of importance.
In technology and websites, the chicken and egg become keywords and content. You want to put out the best content you can because that makes you look good on Google. You also need a good amount of keywords to get noticed. This is where it gets tricky to find that balance. Many sites have a lot of keywords, but do not have good content, while others have the content, but not the keywords.
So how can you sort out this mess and create a good balance of both? It starts with having a good topic and keeping the content focused on that specific topic type. Rather than starting out with keywords, writers should be given the topic. If the writers are focused completely on the topic, keywords will naturally come out of the written work.
In this way, you have come to balance the keyword versus content power scale. Having an adequate topic to work with allows you to form the content appropriately. The content then balances and expands on the topic and the main key points are the developing keywords, keeping with the theme of the article these developing key points become the chicken embryo growing into a full blown baby chicken.
There are a lot of experienced SEO firms who have mastered this balance between keywords and content. If the resources are available to you find and hire an adequate California SEOfirm and then the struggle of learning this balance beam of content and keywords becomes a thing of the past! Search engine optimization Californiacompanies know the fine line to walk when it comes to hiring quality writers who have the ability to incorporate keywords in to related article content.
By using one of these companies’ services, you are employing a company that is sure to get you top notch Los Angeles search marketing Hollywood styletreatment. Your website’s rankings are sure to greatly improve as the related topics link themselves to the search engine allowing you to get better standings on the search engine results page (SERP).
By having this sense of balance between the amounts of keywords the article has and the quality of its content, you ensure that you will get many readers and are able to marry the search engine, links, keywords and content making for a happy relationship. It can be a tricky and slippery slope to travel which is why it would be in your best interest to hire the best SEO service who have worked through this problem before. It is possible to find cheap SEO services, but one should be certain to research their rankings from the Better Business Bureau to ensure that you are not sacrificing quality for price. While they cannot solve the chicken and the egg riddle, the best seo service can fix the balance of the content versus keyword problem leaving the egg, embryo and chicken happy.