Staff Writer: Carolyn Johnson
Although some brick-and-mortar stores may have performed business well in the past, they’ll have to think again if they think they can continue good business without social media marketing services Los Angeles. The fact is online social tools and Los Angeles search marketing is becoming far more common with consumers who want all the information about your business at the tip of your fingers.
If you don’t even have a website, you’ll be at a serious disadvantage. You have nothing to lose if you at least set up accounts with social media sites such as Twitter and Facebook.
You may have some doubts and be cynical about the results that social media can provide. The fact is, making connections online can actually lead to foot traffic into your shop. There are several ways that social media and SEO Los Angeles CA can help you boost your foot traffic and brand awareness in your community.
You should not only invest time updating your online presence, but you should also get out and meet your customers and followers. Announce and promote live events and attend them in person. At such events, you can not only meet your followers but also influential people in your industry. People want to meet a friendly, human face that they can associate with your business, not just an online profile.
Social media should also be used to offer connections to your online community. Get them to be part of something in the real world, something that you can post pictures of in your store. Customers can then come in, point at such pictures and say “That’s me! I was there!” This can also take form of a contest or even a scavenger hunt with prizes to win. Once your community becomes more actively involved with your business, they’ll remain loyal and frequent your store in-person often. Loyal customer could even invite more customers along as word-of-mouth.
In your social media pursuits, you should also strive to stay relevant and current. This is where knowing the audience you’re marketing to is so important, as it must be relevant and current to them. Fortunately, if you’re a brick-and-mortar business that’s been around for awhile, you already know your average customer and know what’s on their minds at any given time. You can use holidays or anniversaries to strengthen your brand awareness, using viral marketing or making relevant blogs and Youtube videos.
You shouldn’t leave it up to your customers to find you on the internet. Instead, help your customers find you online by announcing your presence on Twitter in Facebook, which could be as simple as putting a placard up in the window. You could even go the extra mile and get one of your employees to assist people in finding your online presence.
With that in mind, know that simply helping them find your social media pages shouldn’t be the only thing on your mind; give them a reason to “like” your page or follow you. For instance, you can offer a discount to any customer who “likes” your page.
The final way to enhance your social media presence to increase foot traffic is to promote your web presence on any print media you can find, whether it be fliers or placards. Put your Twitter handle and Facebook URL on your business cards.
Having a great online presence is key to bringing more foot traffic to your store. It isn’t enough to just have a Twitter or Facebook page; you have to give them a reason to stay loyal to your pages and offer them something in return.