Staff Writer: Katrina Pallop
Date: July 27, 2012
While social media sites like Twitter and its predecessor, Facebook, are excellent tools for networking and keeping up personal relationships; you can accomplish a lot more with these sites than just the upkeep of your social life. Both of these services have evolved to become much more than glorified chat rooms and digital photo carousels for party pictures. As their technologies develop, sites like Twitter, Facebook, Foursquare, and even Pinterest are establishing themselves as big players in the world of e-commerce, particularly in the realm of social media marketing Los Angeles territory.
The tools and benefits available by integrating social media into the marketing strategy of any company, large or small, are absolutely incredible. Though the strategies vary a bit from that of a search engine based approach, it can still be very useful in the long run. Ultimately, it would behoove you to remember the original purpose of social media, and think of your marketing efforts through Facebook and Twitter as little conversations between acquaintances (in this case, consumers and marketers).
One of the best things about social media marketing Los Angeles is that feedback is immediate. The flipside of that is, of course, that the feedback in question will be totally honest. Though consumer honesty is very helpful in the long run, especially for a big business, criticism can be discouraging. But just remember that with criticism comes the opportunity to improve your product and your business. By learning about the flaws in your service, you create the opportunity to improve.
Another useful service for social media marketing is LinkedIn. This website allows people and businesses to create in-depth profiles about their professional lives and endeavors. Though it may not seem like it at first, LinkedIn is really just a more “grown-up” social media site. You create networks of people who have, at one time or another, been your coworkers, bosses, friends, clients, or acquaintances. LinkedIn does a fantastic job of keeping your “circle” updated about your new business endeavors.
Another important thing to remember about utilizing social media marketing is that each site and service you use will have its own set of rules and regulations. More importantly, each site has its own nuances and audiences. The way that you use Twitter to market your services will be very different from the way you use Facebook, which is different from the way that you use Foursquare, which is different from the way that you use Pinterest. It may be a good idea to invest in an employee who is very well-versed in the different sorts of social media.
Moreover, you must remember that good content is the key to using social media as an effective marketing tool. You may have an excellent method of distributing information set up, but if that information is faulty or lackluster, you will not reap the benefits of social media marketing. Invest the time and consideration into creating quality content, or your efforts will be in vain. These new technologies are too exciting and useful to squander, and too important to brush under the rug!