Mandira Banerjea, Staff Writer, 09/06/2009
Top pay per click search engine is a form of Internet marketing involving search engines, where advertisers subscribe for a premier slot on a search engine ranking page. As web surfers click on an advertisement, they are re-directed to the client’s web page where the advertiser is contracted to pay fees. Top pay per click search engines has evolved attractive marketing strategies that are implemented by various clients. They have been categorized on the basis of traffic volume, users’ utilization and their reviews. With such information it is feasible to segregate the top search engines like Google Adwords, Yahoo Search Marketing, MSN Ad Center, MIVA, Search Feed, Marchex Adhere, ABC Search and Seven Search along with numerous others. There are other equally competent players who are speedily coming up with innovative ideas and marketing skills. Google Adwords, the leading search engine is also the most widely utilized as it is backed by extensive traffic. It is rather expensive, but the user interface is commendable.
Yahoo Search Marketing is one of the top pay per click search engines with voluminous traffic and excellent service. It also offers various discounts and good bargaining deals based on certain conditions. MSN Ad Center, though a recent entrant in this sphere, is known to enjoy quality traffic and provides stunning combination of keyword phrases in a versatile marketing package. MIVA, though rising on the popularity chart, is yet to make a solid impact on the marketing scenario. Search Feed is another player in pay per click advertising medium with a note worthy traffic volume and geo-targeting facilities which primarily operates in eleven specific nations. Likewise, Marchex Adhere, ABC Search and Seven Search are also offering terrific client support while attracting noticeable traffic to their clients’ web sites within seconds. They have introduced a unique system of solid targeting of valuable web surfers intended to generate corporate revenue.
The top pay per click search engines are those offering pay per click marketing options to users. Many top search engines are offering pay per click advertising opportunities for developing niche markets specializing in one or more business products or services. The paid per click search engine development helps in developing visibility and industry standard web site design along with best practices in search engine marketing. Such paid per click search engine help programs create search engine friendly web sites that considerably enhance web traffic and volume. It also provides long term solutions for success in search engine marketing. Generally search engines reject web sites with poor visibility or low traffic as they are unable to index such sites. The paid per click search engine development programs provide their clients search engine friendly navigation and web friendly sales copy. The top pay per click search engines suggests methods on improving the on-line site’s popularity by offering dynamic marketing solutions.
If web sites are quickly located by search engines, the amount of valued traffic would definitely increase thereby maximizing sales and would facilitate business expansion opportunities. As expected the largest search engines have excellent marketing coverage and tends to offer paid per click search engine help to their users. Choosing appropriate key words through paid pay per click search engine development programs assists in locating apt key word phrases / words. It also helps in the composition of title tags that appear on search result page and a description of products and services along with promotional text. However at the initial stage an account has to be opened with pay per click search engines where all details of the organizational head and business profile is registered.
Search engine visibility is apparent when their approved design and methodology is followed by the clients through utilizing paid per click search engine development programs. With expanding web, users take help of search engines as the basis of their fundamental navigation aid. Yet most search engines have to face the tiring task of selecting from thousands of web pages when answering queries. This leads to top pay per click search engines favoring web sites that are “search friendly”.
Pay per click ad does not actually entail any payment till the ad is really clicked upon. As the pay per click ad is clicked on, the client pays a fee based on the bid price. The frequency and placement of the advertisement depends on the amount the advertiser has bid for that particular keyword or keyword phrase. The order or position of these listings depends on paid per click search engine help which reveals the “quality score” of ads shown for that given search. The quality score of pay per click ad is generally calculated by click-through rates and the relevance of the ads text and keywords. The typical paid per click search engine development strategies require clients to specify which appropriate keywords/phrases would trigger their ads.
Pay per click ad normally develops the brand image of a product. They maximize on-line traffic and simultaneously permit the web advertisers to project their products and services to a wider spectrum of audience. It also ensures that online advertisers get speedy and instantaneous response from web surfers. Unlike the other web marketing methods, pay per click ad is unique as search engines enlist them within minutes and the procedures involved are also quite simple. The client’s have the liberty of controlling their web site’s ranking merely by increasing or decreasing the bid amount. However a better ranking does not always imply better sales, though it may increase the volume of traffic. Top pay per click search engines marketing guarantees highly targeted traffic. The traffic that is generated by search engines by this paid mode of advertising is the only reason accounting for client’s preference for placing ads in Search Engines. They only pay for the traffic that is sent to their website by the top pay per click search engines.