Mandira Banerjea, Staff Writer
Nowadays, on-line direct marketing remains one of the most effective and speedy methods of Internet business promotion strategy. It is believed by expert marketing professionals that this pattern would continue and strengthen with the passage of time. According to market research reviews, an astounding growth rate of 37% annually is forecasted and few predict that paid search sales would definitely fetch the U.S. market around USD $14 billion. The traditional method of print and electronic media is losing its market share as on-line direct marketing is steadily capturing their exclusive arena.
Clients have found Internet marketing very simple and highly remunerative. They can control their Ad campaign and simultaneously receive a better feed-back on their performance. With the increasing growth of on-line direct marketing activities, clients find business marketingto be highly cost-effective. It has become vitally important before implementation to have a well planned advertising campaign lest it may result in drainage of a substantial amount of corporate fund. The most important aspect of on-line direct marketing technique is that it speedily reaches the targeted market and guarantees high quality sales.
The key to effective business marketinglies in using appropriate keywords for attracting quality web visitors. Often companies launch their on-line advertising campaigns without in-depth research or planning, which simply results in huge waste of labor and money. It is necessary for on-line direct marketing Ad campaigns to be structured wherein the unproductive keywords could be filtered out and replaced by high performing keyword phrases. Often advertisers are deterred from bidding on a keyword phrase as the ads’ “click through rate” was really insignificant. To avoid such occurrences, popular keywords, which provide solutions to consumers, should be highlighted as these are result oriented.
Using keyword matching options optimizes paid search ads. It improves conversions and “click- through” while keeping the average cost per click affordable. It has been suggested in the forums of search engine systems like Google Adwords, MSN Ad Center and Yahoo search engine marketing that weighing the pros and cons of:
- Broad match.
- Phrase match.
- Exact match.
- Negative match.
The above help in driving the web traffic to the site.
A sophisticated keyword and Ad strategy is required when advertisers are planning to sell a specialized niche product range. To optimize on-line direct marketing performance, bidding on the appropriate keyword phrases, with dynamic and thought-provoking writing along with attractive Ad copy and a well composed page, is required for targeting the most vulnerable audience range. If the client is aware of the requirements of their prospective customers and, accordingly, plan out on-line direct marketing strategy as this guarantees good sales return making the advertiser feel rewarded by their consistent efforts.
The top pay-per-click search engines offer numerous programs that are worth using. Both Google and Yahoo have introduced tracking and return on cost. Such statistical features are extremely helpful to clients who do not retain an e-Commerce team. To have the optimum results from business marketing on-line webcampaigns, it is necessary to bid for those keyword phrases which attract the attention of web customers. This is possible through well structured text and ads that offer discounts, bonuses and uses the word “free” frequently.