Try Website Optimizer Tool For On-Line Business

Mandira Banerjea, Staff Writer

Date: 01-Sep-2010


Website Optimizer radically increases a site’s conversion rates and also enhances the web audiences’ satisfaction by creating a site that is appealing, attractive as well as search engine friendly. It allows website owners to try new headlines, images or text with the help of web based systems. It also prints them to integrate different combinations to identify the best possible option that would lead to most conversions. This exposes the most suitable combination and elements which work best with users who can be made a permanent feature of the site. In this manner, the site owner can select the pages and content for testing. They can also test the ideas and implement them on web visitors.


Veterans of the industry are interested in on-line marketing strategies where factors governing traffic conversions are given prime importance. Website Optimizer is a powerful web tool which helps the site owner to maximize the conversion rate resulting in sales. This free testing optimization tool allows the site owners to enhance the value of their existing website and traffic without expending a penny. The optimizer tool tests, optimizes and designs the site content. It also assists in speedy loading as well as increases the ROI irrespective of whether the person is a novice or a marketing veteran.


Website Optimizer designs a website with relevant content that converts visitors. The process is quite simple. Initially, the web pages and content are selected for testing where the web based interface provides the content headlines, images or texts and the designs for testing. The optimizer tool displays the content and design alternatives to site visitors and, at the same time, monitors which combination leads to highest conversion rates. The site owner can now easily identify the necessary alterations required in the site to drive maximum traffic as website Optimizer tool reports permit the site owner to access easily and implement the best combination.  For new websites, website Optimizer is extremely handy as it decreases the testing costs and the landing pages could be made more creative to maximize response.


Internet marketing experts explain ways of setting up a site search program. By hooking on to Analytics program it is possible to identify what exactly visitors are looking for in the site and how it would facilitate the process of search experience. Some valid tips on improving ROI on Google listings by:


  • Identifying, optimizing and pruning the poorly performing keywords for both traffic and conversion-driven websites.


  • Setting up conversion tracking.


  • Tweaking bid price.


  • Tweaking keyword negatives.


  • Ad copy.


  • Landing page selection and landing page targeting.


The above are some of the ways of eliminating worst performing keywords.


The tool helps in driving more conversion and revenue from the website without the necessity of purchasing costly software. Google has designed this free tool that requires minimal IT support thereby providing greater control to marketers. It is a flexible tool and operates at high speed. This tool is ideal for businesspeople as it helps them to be more focused since it reveals each aspect of the website to make the overall performance more effective.


Website Optimizer benefits marketers, Internet advertisers, publishers and web developers. The following benefits of this tool are:


  • Increases sales and conversion rates.
  • Improves landing pages.
  • Obtains leads.
  • Decreases cost per acquisition.
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