Unique web online visitor are incredibly important for each and every web site online. There is a simple reason for this. No matter what the focus of your site, the only way to have it turning a profit– and let’s be honest, everyone wants their site to make a little money – is to have it drawing new visitor traffic.
New internet visitor is very closely monitored on a website. There are tons of free web site counter tools for tracking online visitors and a lot of web site owners go to the trouble of tracking visitors themselves. More significantly, however, search engines like Google, Yahoo!, AltaVista, and MSN all monitor site traffic.
Web sites need visitors for a number of reasons. First of all, they provide revenue for the site, whether buying services and products, or just bringing in advertising revenue. Second of all, visitors help to promote web sites. Search engines rank the position of websites based on visitor stats and statistics.
Regular website visitors are the lifeblood of any website, whether it’s a commercial website or a personal one. Even personal websites cannot sustain a purpose. Unique website hits and a little innovation mean that virtually any site can make money. The best way to secure visitors, however, is not buying them, as most internet experts lead us to believe.
A website traffic counter is the first tool you need to start managing your website visitors effectively without spending a fortune. Some basic counters are available for free. Others, usually more sophisticated, are available from hosting companies or companies that specialize in online business resource solutions or online marketing solutions.
Counters record the number of people who visit a given website. They can track and record the number of people who visit a particular page on a given site. The website stats can also include information about the length of time spent on each page, the number of clicks and exactly what each visitor purchases, if anything. Counters can also track where visitors come from; sources typically include search engines like Google and Yahoo! Other sources include affiliate websites, banner ads, and forms of paid and unpaid advertising. Posting a keyword article in an article directory, for example, a company can include a link to their website. If they use a counter, a tracking system can be used to count the number of visitors to their site, new visitors, that is, who find the site via the keyword article.
Since statistics derived from counters and other tracking devices can tell a considerable amount about a person’s internet activities, they help to determine the quality of traffic received by websites from various sources. Targeted traffic is the goal of tracking visitor stats, turning a one-time visitor into a regular and repeat visitor, who will return to your site several times over a given period, or otherwise drawing internet visitors, who have a definite interest, already established, in what the site has to offer. For instance, a targeted visitor to an online store like Amazon.com might be someone who is already determined to buy a particular item. A highly targeted visitor is someone who perhaps has a particular product or brand in mind. They might be lead to the Amazon.com website after typing in a keyword search for the item they want to buy. The keyword search produces a link to Amazon.com and the page from which they can add the item to their shopping cart. This makes the process of buying very simple. The best part is that they don’t need to be convinced to make the purchase if they are targeted well enough. Similarly, a targeted visitor might only have an idea of the type of product they want to buy. They might search by keyword; if they were looking for a particular type of product. They could be looking for an English dictionary, for example. They are targeted visitors if they are brought to a search results page for the list of English dictionaries sold by a site like Amazon. It is assumed they can then chose what they want from the list of results and make the purchase.
Targeted website traffic builds the prominence of any website. For one thing, it means that more and more people will click through to the site following keyword searches. Using a traffic counter to find these people is one thing but it is only one piece in the puzzle. Counters and subsequent analysis only works if you have a system to apply the information, if it is relevant in the long-run. There are certainly many traffic generation systems online that are entirely useless; largely thanks to the likes of Google and Yahoo, which remain the most noted of search engines, companies online have emerged offering keyword optimization services and search engine optimization services, misleading many a desperate online business owner with promises of boosted search engine ranking and improved customer retention with a simple promise of more online traffic.
Even the general trend for website design focused on traffic generation techniques such as meta tagging are relatively worthless if they are not used properly. Proper use depends on an acute understanding of what constitutes targeted traffic and what people are particularly interested in the website for which the research and tracking is being done. By far the best way to boost traffic to a website is to find an organic method for reaching potential customers, providing relevant information in keyword articles, for example, or linking to related sites. Even keyword optimization and SEO as secondary traffic generation systems tend to work most effectively when they are applied organically.
To get the most out of your visitors, to maximize the number of unique online visitors your website attracts, focus on understanding the ways that people browse and use the internet, and how they search for information.