Mandira Banerjea, Staff Writer
Google Optimizer radically increases a site’s conversion rates and also enhances the web audiences’ satisfaction by creating a site that is appealing, attractive as well as search engine friendly. It allows website owners to try new headlines, images or text with the help of web based systems. This exposes the most suitable combination and elements which work best with users who can be made a permanent feature of the site. In this manner, the site owner can select the pages and content for testing. They can also test the ideas and implement them on web visitors.
Veterans of the industry are interested in on-line marketing strategies where factors governing traffic conversions are given prime importance. Google Optimizer is a powerful web tool which helps the site owner to maximize the conversion rate resulting in sales. This free testing and optimization tool allows the site owners to enhance the value of their existing website and traffic without expending a penny. The optimizer tool tests, optimizes and designs the site content. It also assists in speedy loading as well as increases the ROI irrespective of whether the person is a novice or a marketing veteran.
Google Optimizer tool designs a website with relevant content that converts visitors. The process is quite simple. Initially, the web pages and content are selected for testing where the web based interface provides the content headlines, images or texts and the designs for testing. The optimizer tool displays the content and design alternatives to site visitors and, at the same time, monitors which combination leads to highest conversion rates. The site owner can now easily identify the necessary alterations required in the site to drive maximum traffic as Google Optimizer tool reports permit the site owner to access easily and implement the best combination. Many renowned companies, after its usage, have reported 70% increased conversions without spending any money on advertising. For new websites, Google Optimizer tool is extremely handy as it decreases the testing costs and the landing pages could be made more creative to maximize response.
Google works on several products as well as projects and eventually remodels how the search engine responds to client’s interaction. Google captures the client’s request for information and measures the response by the data it provides to the client. By measuring the on-line response to a product, Google obtains key data that helps the search engines to improve the results being returned to the clients. “Web History Tool” is available to users of Google search. By using this tool, Google collects information about the sites visited by on-line web traffic and uses this data to generate a better response to people’s queries. Some main points for consideration are:
- The ability “Web History Tool” offers clients to manage their web activity and search across the file text of the pages inclusive of Google searches, web pages, images and news stories.
- Obtain search results that are more personalized and based on the client’s search on Google and other sites they have visited.
- Generate reports on trends and web activities, the number of searches conducted at what time of the day and the sites that are most frequently visited.
The tool helps in driving more conversion and revenue from the website without the necessity of purchasing costly software. It helps A/B Split and Multivariate Testing tool, which identifies the most cost effective site elements. It can evaluate everything from individual copy blocks and images to complete page layouts. The Google Optimizer tool has been designed for marketers as even the smallest change can drive big results. Google has designed this free tool that requires minimal IT support thereby providing greater control to marketers. It is a flexible tool and operates at high speed. This tool is ideal for businessmen as it helps them to be more focused since it reveals each aspect of the website to make the overall performance more effective.
Google Optimizer benefits marketers, Internet advertisers, publishers and web developers. The following benefits of this tool are:
- Increases sales and conversion rates.
- Improves landing pages.
- Obtains leads.
- Decreases the cost per acquisition.