Use Search Engine Optimization In Internet Businesses

Mandira Banerjea, Staff Writer

Date: 11-Aug-2010


Search engine optimization acts as a potent tool in the realm of search engine marketing. It helps to tap a wider range of audience and is the most economical on-line marketing tool. In this context, following SEO strategies for a website is very essential as itprovides the right combination of proven SEO strategies and creates a search engine friendly website to attract more web traffic, which subsequently helps the site to attain top ranking in search engines. The accepted methods of search engine optimization works for any website and the SEO services provide a proper concept in terms of “on-page” and “off-page” optimization strategies.


Developing a site map is very important as far as SEO is concerned. It reveals all the relevant web pages at one place and at the same time informs visitors as well as “spiders” where to find all the relevant pages of the website. Similarly SEO compliant URLs is another important aspect since static URLs find more favor in web pages as they help the “spiders” to crawl the URL without difficulty. Dynamic URLs contain symbols which restrict the web pages from being crawled. In such case, the pages do not get indexed and are not ranked in search engines.


A Title tag is the most vital feature and plays a crucial role in on-page optimization. Ensuring that compelling and relevant keywords are inserted in title tag that should be identical with the web content of each page of the website is a vital aspect of search engine optimization.

Improving site speed has become an important ranking parameter and one need to ensure that the loading time of the website is quick. This also enables web visitors to start their site visit faster and this aspect is important as attention level of web traffic is on the wane.


Observing the following guidelines offered by SEO services helps when selecting or modifying Title, URL and Description lines like:


  • Titles are limited to 30 characters, site description to 100 characters and URL length to 255 characters.


  • If destination URL link is too long for the URL form feed, then use a shortened version such as home page URL that is within the character limit.


  • While describing the site, the content should be concise, clear and accurate. The Ad texts and keywords should relate directly to the site content. The business product or service one wishes to promote should be highlighted.


  • Avoid repetition, excessive capitalization and superlatives that are subjective in nature like “top rated” or “best service”, etc.


  • Proper punctuation and grammar should be used.


  • Ad text should not contain offensive or improper language.


Search engine optimization explores various keyword densities that are required for successful manipulation of a site’s search engine ranking.Performing keyword analysis is a prime factor when evaluating the effectiveness of website SEO. If the site uses relevant and targeted keywords, it becomes easier to promote the website on the vast Internet and the efforts, too, would be adequately rewarded. An ideal step in this direction is to start keyword research through mapping rival competitors for the use of any targeted keywords. This enables site owners drive the most targeted audience to the website.


For best search engine optimization results, it is vitally important to have fresh and unique content that is exclusive and appealing. Avoid duplicate content. A compelling and unique content is the USP of the business and engages the attention of web audiences which helps to develop a long-lasting relation with the client base. There are also various on-page factors that the site owner needs to comprehend. The SEO services explain the strategies to enable the site owners exploit their websites’ full potential in order to be a successful Internet marketer.


The search engine optimization services induct link building strategy and off-page optimization features that play a significant role in a site’s popularity among other sites and consequently affects the search engine ranking position. Search engine optimization is not a one-step process. It involves continuous efforts to keep pace with the constantly evolving strategies of search engines. One has to integrate SEO at every step of the business. It does not merely help in the positioning of a site in the search rankings but is about positioning a site in the market. Running two sites is often suggested by SEO specialists for those selling diverse products having various price ranges. This allows visitors to reformulate their search queries until they find the service most relevant to them.

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