Mandira Banerjea, Staff Writer
Google search marketingis a part of business marketing efforts that concentrates on increasing traffic (the number of visitors) to the website from search engines. In addition, it addresses conversion (the percent of visitors who become buyers). The first is achieved by increasing search engine visibility that refers to the position of a website in search engine results for specific keywords that web users’ type in the search box.
Google search marketing techniques pay in the long run, and they are versatile as they provide the knowledge and teach the site owners some handy SEO tools that make their business prospects achievable. Most of the clients following the strategies record boom sales since the clients, after assessing the Google SEO directives, apply the same to their websites to realize their commercial dreams.
By measuring the on-line response to a product, Google obtains key data that helps the search engines to improve the results being returned to the clients. The local sponsored search tools used for the Internet Pay per click advertising, targets prospective customers who search on-line for products and services that are available in the immediate neighborhood. This assists in connecting the organization with customers who are interested in purchasing the products that on-line clients are selling. The Search Optimizer tool used insearch engine advertising campaignsoptimizes results as they can set cost per purchase, cost per click or return on Ad spend goals and sort keywords according to their overall performance. This also allows easy adjustment of the campaigns for improved results and permits traffic control whose adjustment is based on the time of the day and whether it is weekday or weekend.
Keywords are the cornerstone of Google search marketing, and it is best to start with about hundred keywords. The site owner would be at a loss when promoting the website without keyword research or usage of right keywords. The keywords are the words web users’ type in the different search engines like Yahoo and Google to search for the products / services they need and are being offered by the website. Normally, the keywords and key phrases appear on the front page of the search results’ page. This indicates that getting the site a best ranking happens to be the primary consideration and in this context, keywords play a crucial role. Keyword and key phrases are the starting point of any SEO campaign.
Initially, the effect is not apparent on website traffic but the appropriate keywords that have been singled out would be critical for future optimization of the site. Whenever web people search in Google search marketing or other search engines, generally two to three word phrases are typed. Using targeted traffic keywords works better. It is worth remembering that keywords / key phrases that convert most need to be implemented. To achieve this objective, keywords should be precise, unique and with little competition.
This suggests that the narrow search terms target the web visitors most of whom are finally converted to actual sales. The mid-sized key phrases, however, offers the maximum opportunity of quick profit. It has been recommended by Google search marketing that it is best to begin with two or three worded key phrases that express the customers’ requirements. To secure search engine placement, it is imperative to be thoroughly aware of relevant keywords and key phrases.
Obtaining Google Page Rank through Google search marketing ensures that the site owner can make a fortune in today’s competitive market. Being knowledgeable about right keywords and phrases help in targeting potential buyers, guarantees the site’s visibility as well as enhances the prospects of the website attaining higher ranking in the search results’ page.