Using Online CRM Marketing Tactics & Objectives To Better Employ Your Marketing Plans

Staff Writer: Max Smith

Date: 09/24/2009

Using marketing tactics to gain market dominance


Marketing tactics are employed in gaining the advantage in sales and to increase number of goods distributed to clients. There are many sources of the right tactics to be employed in certain situations and while there are numerous published sources of it, there are some that are not publicized for purposes of security and confidentiality since a tactic may be one of the most tightly guarded secret of an individual or organization engaged in marketing. This is to prevent the competition from learning his moves and intentions and stop his rivals from anticipating future marketing moves. It also allows for a safe withdrawal if certain conditions that has been perceived as okay during the planning stage suddenly turns disadvantageous to the company during the course of its marketing drive.


The various mode of marketing in our present times has brought many usable tactics along with it. Some are new and so ingenious as to require previous in depth thinking while others are variations of old tactics, previously employed successfully and innovated to fit modern day business activities. The marketing objectives of such tactics differ from person to person or company to company, but they have a common goal; market dominance. Objectives are set and the right tactics employed to achieve it. This is the process that is commonly done by different marketing entities. An objective is a starting reference for a company marketing plan. It allows the company or individual to have a much needed control over his plan. It also provides the individual or company one agreed and consistent focus over every function of the company and also aid in motivating various teams and individuals to attain a common goal. Everyone is agreed that an objective should be specific which a measure of how much an individual is or firm wants to achieve. It should be measurable which means that you should be able to quantify an objective of the enterprise. It must be achievable which means that you do not set unrealistic goals that are impossible to achieve even with the use of every available resources of an individual or firm. This means that attempting too much is detrimental to a company objective.Aside from these an objective should also be realistic which means that any objective should be set within the means of an individual or company. Not having the resources to achieve what you are aiming at will be bad for the business an all marketing objectives should be timed which means that a time limit should be set for the achievement of them. Timetables are important in a marketing endeavor and the right marketing tactics should be used in order to achieve more efficiency and lessen the cost for the business venture.


Online Marketing As An Effective Marketing Tactic


Online marketing is one tactic that is employed by the majority of businesses today. Attracting a client to patronize your goods or services is better done through the internet since it has more reach and your audience can readily see what being offered though the use of ingenious web designs is created to gain the attention of anyone who happens upon the site. It has proved to be so effective that countless web designers have crop up around the world to support the many demands for such a service. This is a proof that countless consumers are now using the internet to look for the goods or services that they need instead of looking for it in the traditional way. Being online also has the advantage of saving a lot in advertisement cost since hiring a web designer to do your web site is comparatively cheaper than going through an advertising campaign in the traditional manner.


The use of online marketing has gone to the extent of allowing a consumer to do his shopping on the web. This is facilitated by online advertisements and a tactic of employing the mobile phone to reach still more prospects by short message service or SMS designed for the purpose of marketing a certain product or service. Variations of consumer rewards programs are also a well used tactic in marketing. Different companies offer attractive bonuses and incentives in an effort to outdo the competition. Many of such programs are gaining popularity among consumers but if left unmonitored can lead to embarrassment especially if certain company promises are not met.


Using Costumer Relationship Marketing To Your Full Advantage


Marketing on the internet has also given rise to Customer relationship management or CRM marketing. It involves the use of processes which a company use to keep track of its current and future consumers as well as organize them. Through customer relationship management software, a company can enter all relevant information on a consumer and his interaction with the company can be inputted and saved for future retrieval if needed by other employees from another department within the same company.


The goal of customer relationship marketing is to provide a better service and use the consumer’s contact information to conduct targeted marketing. However it should not rely on the use of software alone.  Employees should also have the understanding, support and context of the program to be able to maximize it to its full potential of the information system. It should be put in place only after a well conceived strategy and plan for operations is in place. Many CRM marketing efforts failed because the management failed to provide the necessary program support, disabling its effort to make full use of an otherwise useful tool for marketing.

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